Marketing Program Manager

$72,600 - $155,200/Yr

Amazon - Seattle, WA

Full-time - Mid Level

Seattle, WA

10,001+ employees

Sporting Goods, Hobby, Musical Instrument, Book, and Miscellaneous Retailers

About the position

The Marketing Program Manager at Amazon Web Services (AWS) is responsible for executing field marketing strategies to drive pipeline and revenue growth. This role involves collaborating with marketing and sales leaders to implement campaigns, programs, and events that enhance customer experiences and support business objectives. The ideal candidate will leverage data-driven insights to optimize marketing efforts and ensure effective communication across teams.

Responsibilities

• Partner with sales & marketing leaders to execute on differentiated marketing programs and campaigns
• Event execution with attention to detail and customer obsession in mind
• Drive implementation of the marketing plan through team and leveraging shared services, supporting teams, and agencies as needed
• Deliver high value customer experiences focused on the customer needs and progression through the buyer's journey
• Think big to deliver new ideas and creative approaches to support goals and objectives
• Identify opportunities to leverage existing materials, campaigns and resources and drive inclusion and participation of customers in programs led by other organizations
• Work with other marketing teams to deliver necessary messaging, assets and campaign deliverables as needed to support marketing programs and address customer challenges
• Deliver detailed reporting and metrics on activity results, campaign effectiveness, and ROI
• Share plans and campaign tactics with other team members to facilitate, reuse, and replicate best practices
• Manage program budgets, ensuring compliance with internal finance policies and on-time payment to vendors
• Oversee marketing agency and vendor relationships and contracting as needed

Requirements

• 4+ years of professional non-internship marketing experience
• Experience using data and metrics to drive improvements
• Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)
• Experience using Microsoft Excel to manipulate and analyze data
• Experience building, executing and scaling cross-functional programs or marketing campaigns from concept to completion

Nice-to-haves

• Experience using customer research, hard data and metrics to back up assumptions, generate forecasts, and assess the efficacy of marketing programs
• Experience utilizing systems and tools involving email, web, analytics, and CRM (Marketo, Tableau, Salesforce, etc.) for targeting, segmentation, reporting for demand generation

Benefits

• Medical insurance
• Financial benefits
• Employee discounts
• Flexible working hours
• Career advancement opportunities