Marketing Program Manager

$95,000 - $125,000/Yr

Ismg - Princeton, NJ

Full-time - Mid Level

Princeton, NJ

Administrative and Support Services

About the position

The Marketing Program Manager at ISMG will lead the creative direction and execution of marketing initiatives for CyberEd.io, focusing on establishing brand dominance in the cybersecurity education marketplace. This role involves managing multi-channel marketing programs, collaborating with cross-functional teams, and driving strategies to increase awareness and generate leads.

Responsibilities

• Collaborating with cross-functional teams to define and lead marketing strategies for CyberEd.io.
• Managing multi-channel marketing programs and ensuring alignment across channels such as social media, SEO/SEM, PPC, and email.
• Working with internal partners to create innovative and impactful communications.
• Contributing to CyberEd.io messaging, positioning, and brand strategy.
• Maintaining the CyberEd.io website using WordPress, in collaboration with web developers.
• Implementing market research to identify trends and analyze the competitive landscape.
• Making creative recommendations to expand product base and vision.

Requirements

• Bachelor's or Master's degree in related fields.
• 5+ years of experience as a Marketing Manager or in similar roles.
• 3+ years of experience in the technology industry, preferably cybersecurity.
• Experience with leading channels including SEO, SEM, social media, email, and programmatic advertising.
• Proficiency in tools such as Marketo, LinkedIn advertising, Google Ad Network, GA4, Salesforce, and WordPress.
• Excellent written and verbal communication skills with a problem-solving aptitude.

Benefits

• Competitive salary ranging from $95,000 to $125,000 per year.
• Full-time employment with opportunities for professional growth.