Marketing Program Manager

$94,900 - $126,500/Yr

AAA - Costa Mesa, CA

Full-time - Mid Level

Costa Mesa, CA

10,001+ employees

Administrative and Support Services

About the position

The Marketing Program Manager at the Automobile Club of Southern California is responsible for independently directing the initiation, implementation, and management of marketing projects and programs. This role supports the Membership Marketing teams by managing budgets and special projects, ensuring effective communication between internal partners and vendors, and leading initiatives to enhance marketing operations. The position follows a hybrid work schedule, combining in-office and remote work.

Responsibilities

• Development and preparation of annual budgets, goals, and objectives.
• Provide monthly forecasting, effective budget updates, and budget reconciliation.
• Prepare invoices for payment.
• Construct and manage marketing budgets and forecasts in excess of $1 million.
• Develop and maintain budget tracking/reporting for various vendors and contract purchase agreements.
• Participate in budget meetings and other meetings as required.
• Initiate and coordinate written and oral communication between internal partners and vendors.
• Ensure planning team is aware of budget activities and potential impact to overall markets approved budgets.
• Manage vendor, agencies, and internal partner relationships.
• Identify and integrate continuous improvement components to increase efficiencies as needed.
• Participate in Membership Refinement meetings with various departments to ensure Marketing program operational needs are met.
• Lead Special Projects such as the Membership Card redesign launch, Membership Bill and Welcome Kit redesign.
• Perform other duties and responsibilities as assigned or required.

Requirements

• 4-year College Degree in Business, Marketing, Finance, or related field preferred.
• 1-3 years Supervisory experience preferred.
• Ability to lead and present to marketing executives.
• Budget/finance administration and project coordination experience preferred.
• Professional verbal and written communication skills required.
• Strong organizational skills with attention to detail.
• Prior experience working with Marketing budgets including media plans preferred.
• Proven project management experience essential.
• Proficiency in Microsoft Office software products, including Outlook, Word, and Excel required.
• Ability to multi-task and prioritize projects effectively to meet key program deadlines.

Nice-to-haves

• Experience in media planning
• Experience in budget management
• Experience in marketing project coordination

Benefits

• Wellness program
• Health insurance
• Dental insurance
• Tuition reimbursement
• Paid time off
• Vision insurance
• 401(k) matching
• Employee discount programs