Marketing Project Coordinator

Adaptive Health - Charlotte, NC

Full-time

Hybrid - Charlotte, NC

About the position

The Marketing Project Coordinator will play a crucial role in supporting conversion optimization efforts across various digital platforms. This position is designed for individuals eager to learn from seasoned professionals while gaining hands-on experience in conversion rate optimization strategies. The primary responsibilities include testing and monitoring new and existing landing pages to ensure functionality and identify errors. The coordinator will work closely with various internal teams to manage new initiatives aimed at making incremental improvements in conversion optimization. Successful candidates will have the opportunity to propose their own testing ideas, contributing to the overall success of the marketing efforts. This role is hybrid, requiring physical presence in the workplace at least three days a week, with Wednesdays being mandatory. Employees must adhere to the company's Hybrid Work Policy. There may also be occasional out-of-state travel for meetings or events that require in-person attendance, as determined by the company. The essential functions of this position include creating workflows for the optimization team to track project statuses, collaborating with Marketing and Optimization team members to test new landing and offer pages, and ensuring that updates and live pages are free of technical errors. The coordinator will also be responsible for reporting bugs and issues, ensuring a smooth checkout experience, and testing page load speeds in collaboration with the Development team. In addition to these responsibilities, the Marketing Project Coordinator will project manage new web and conversion optimization projects, ensuring that all project tickets are detailed and progressing in a timely manner. They will coordinate activities between Media, Creative, and Development teams, set up systems for self-sufficiency, and provide status updates on active projects through emails and weekly meetings. The role also involves proactively reviewing high-traffic landing pages for any issues and placing test orders to ensure the proper implementation of retention marketing materials. Other duties may be assigned as needed, making this a dynamic and engaging position for the right candidate.

Responsibilities

• Create workflows for the optimization team to track project statuses.
• Collaborate with Marketing and Optimization team members to test new landing pages and offer pages.
• Ensure updates and live pages are free of technical errors.
• Report bugs and issues to be fixed.
• Ensure the checkout experience is functioning correctly by placing test orders and confirming up-sells appear correctly.
• Proof for non-technical errors such as misspellings, image issues, pricing inconsistencies, etc.
• Test page load speeds and work with the Development team to improve as needed.
• Project manage new web/conversion optimization projects, ensuring tickets include sufficient details and are progressing in a timely manner.
• Source and provide landing page information to cross-functional teams when necessary.
• Help to problem solve issues when they arise.
• Coordinate activities between Media, Creative, and Development teams.
• Put systems in place to enable the team to be self-sufficient with tools like JIRA boards and dashboards.
• Coordinate meeting times, agendas, and recap notes.
• Give status updates of active projects via email and in weekly meetings.
• Proactively review highest traffic existing landing pages for technical and non-technical issues.
• Place test orders as needed to ensure proper implementation of retention marketing material.
• Communicate with broader teams to update systems in the event of a mistake.
• Perform other duties as assigned.

Requirements

• 0-2 years' experience in project coordination.
• Strong attention to detail and ability to identify inconsistencies and errors.
• Proactive self-starter with excellent planning, scheduling, and project communication skills.
• Ability to thrive in a team environment and work effectively both in-person and remotely.
• Ability to prioritize responsibilities and meet strict deadlines while delivering high-quality work.
• Excellent verbal and written communication skills.
• Ability to clearly explain their position and logically push back when needed.
• Organizational skills with strong attention to detail.
• Experience working in an internet/ecommerce environment is preferred.
• Direct Response Marketing background is a plus.

Nice-to-haves

• Experience in internet/ecommerce environment.
• Direct Response Marketing background.