Marketing Project Coordinator

$83,200 - $104,000/Yr

Clearpointco - Houston, TX

Full-time - Mid Level

Houston, TX

About the position

The Marketing Project Coordinator is responsible for strategic direction, event marketing planning, creative development, and campaign execution for tradeshows and events. This role involves management and oversight of all corporate global events, leading multi-channel marketing initiatives to drive awareness, and utilizing the latest marketing automation tools to enhance demand generation and sales conversion analytics.

Responsibilities

• Collaborate with sales team to build programs that support sales enablement and pipeline growth.
• Optimize the lead-to-customer conversion rate throughout all marketing touch-points.
• Ensure marketing design meets or exceeds industry standards.
• Leverage marketing automation tools, CRM, and data analysis to bring scale to demand generation and conversion programs.
• Measure and analyze data to report on campaign performance and to quickly respond to data for continual performance improvement.

Requirements

• 8+ years of event marketing strategy within the meetings, conferences, and tradeshow industry.
• Familiarity with demand generation programs across multiple outbound and inbound channels including email, content marketing, search and social advertising, PPC, etc.
• Creativity is a must, bringing new ideas to the table is key to success in this role.
• Vendor management collaboration skills; able to develop and maintain effective relationships within the tradeshow industry.
• Bachelor's degree in Business, Marketing, or relevant concentration.

Benefits

• Competitive hourly rate of $40-50/hour
• Opportunity to work in a dynamic industry
• Gain experience in a contract role with potential for extension