Marketing & Public Relations Analyst

$78,800 - $95,000/Yr

Westat - Mansfield, TX

Full-time - Mid Level

Remote - Mansfield, TX

1,001-5,000 employees

Religious, Grantmaking, Civic, Professional, and Similar Organizations

About the position

Westat is seeking a Marketing & Public Relations Analyst to create compelling content for various platforms, including web, press materials, and client presentations. This role involves collaborating with subject matter experts and the marketing team to support multi-channel initiatives, executing branding strategies, and ensuring quality control of marketing products. The ideal candidate will have strong writing skills and experience in marketing and public relations, with a focus on analysis and reporting.

Responsibilities

• Collaborate with SMEs and the marketing team to support multi-channel thought leadership initiatives and products.
• Develop and write engaging and compelling client presentations that effectively communicate our research and solutions.
• Support marketing campaigns, including content creation, tracking, results reporting, and recommendations.
• Assist in the execution of branding strategies by working closely with senior leaders and SMEs, creatives, content providers, and distribution partners.
• Provide quality control of products and oversight for internal marketing processes and standards.
• Review editorial calendar, resolve challenges, and investigate and recommend innovative tools for possible solutions.

Requirements

• Bachelor's degree in marketing, advertising, communications, or a related field.
• 5+ years of experience in marketing and public relations roles.
• Proven experience in writing and creating engaging presentations.
• Experience in digital and print marketing, content and social marketing, and brand development.
• Demonstrated communication skills.
• Collaboration with teams, managers and/or clients.
• Organization skills, including time management ability.
• Detail oriented.

Nice-to-haves

• Experience in the B2G industry and understanding of the federal contracting landscape.

Benefits

• Employee Stock Ownership Plan
• 401(k) Retirement Plan
• Paid Parental Leave
• Vacation Leave (15 days per year)
• Sick Leave (10 days per year)
• Holiday Leave (7 government holidays and 2 floating holidays per year)
• Professional Development
• Health Advocate
• Employee Assistance Program
• Travel Accident Insurance
• Medical Insurance
• Dental Insurance
• Vision Insurance
• Short Term Disability Insurance
• Long Term Disability Insurance
• Life and AD&D Insurance
• Critical Illness Insurance
• Supplemental Life Insurance
• Flexible Spending Account
• Health Savings Account