MARKETING / PUBLIC RELATIONS COORDINATOR

$104,000 - $208,000/Yr

Executive Profiles - New York, NY

Full-time - Mid Level

New York, NY

Administrative and Support Services

About the position

We are seeking a talented and passionate Marketing/PR Coordinator to join our team as a freelance specialist for a prestigious fashion brand located in New York City. This role is perfect for individuals who thrive in a fast-paced environment and have a strong background in marketing and public relations, particularly within the fashion industry. As a Marketing/PR Coordinator, you will be instrumental in amplifying our brand's presence and driving its growth through innovative marketing strategies and effective public relations efforts. In this position, you will collaborate closely with a dynamic team to develop and execute strategic marketing campaigns that align with our brand's vision and objectives. Your creativity and strong communication skills will be essential as you work to captivate our target audience and elevate our brand to new heights. You will also conduct market research and analyze industry trends to identify opportunities for brand positioning and differentiation, ensuring that our marketing efforts are both relevant and impactful. Your role will involve leveraging your network to establish relationships with key influencers, media outlets, and industry leaders, securing valuable brand placements and partnerships. You will create compelling content for various marketing channels, including social media, email campaigns, and press releases, while monitoring and analyzing campaign performance metrics to provide insights for optimization. Additionally, you will manage the brand's public relations efforts, including media outreach and press events, and assist with event planning and execution, representing the brand in a professional manner.

Responsibilities

• Develop and execute strategic marketing campaigns that align with our brand's vision and objectives.
• Collaborate with cross-functional teams to ensure cohesive brand messaging across all channels.
• Conduct market research and analyze industry trends to identify opportunities for brand positioning and differentiation.
• Leverage your network and establish relationships with key influencers, media outlets, and industry leaders to secure brand placements and partnerships.
• Create compelling and engaging content for various marketing channels, including social media, email campaigns, website, and press releases.
• Monitor and analyze campaign performance metrics, providing valuable insights and recommendations for optimization.
• Manage the brand's public relations efforts, including media outreach, press releases, and press events.
• Stay up to date with the latest marketing and PR trends and technologies, bringing fresh ideas and innovative approaches to our strategies.
• Collaborate with external agencies and freelancers to ensure seamless execution of marketing initiatives.
• Assist with event planning and execution, representing the brand in a professional and engaging manner.

Requirements

• Proven experience in marketing and PR within the fashion industry, preferably with a strong network of fashion influencers and media contacts.
• Strong understanding of current fashion trends and consumer behavior.
• Excellent written and verbal communication skills, with the ability to craft compelling and persuasive content.
• Proficiency in social media platforms, content management systems, and analytics tools.
• Strong analytical skills, with the ability to interpret data and generate actionable insights.
• Exceptional organizational and project management skills, with the ability to prioritize tasks and meet deadlines.
• Creative thinker with the ability to generate innovative marketing ideas and strategies.
• A self-starter who can work independently and as part of a team.
• Flexibility and adaptability to the ever-changing fashion landscape.
• Availability to work on a freelance basis, with the potential for long-term collaboration.

Benefits

• Flexible working hours
• Opportunity for long-term collaboration
• Competitive hourly rate of $50.00-$100.00