Marketing & Public Relations Manager

Flint Hills Technical College - Emporia, KS

Full-time - Mid Level

Emporia, KS

Educational Services

About the position

The Marketing & Public Relations Manager at Flint Hills Technical College is responsible for shaping the college's brand and enhancing outreach through strategic marketing and communication initiatives. This full-time role involves managing the college's website and social media, overseeing advertising and promotional efforts, and collaborating with various partners to uphold institutional brand strategies.

Responsibilities

• Manage the College's website and social media.
• Create, manage, and communicate a strategic marketing plan.
• Communicate research analytics to support modifying current practices or adopting new approaches to enhance the effectiveness of marketing efforts.
• Oversee all advertising, marketing, and promotion efforts, strategic marketing, and public relations efforts to support program offerings and institutional initiatives.
• Oversee graphics and visual divisions.
• Develop a department budget.
• Plan comprehensive marketing campaigns for courses, programs, and services.
• Collaborate with various partners across the College and its divisions to create and deliver promotional materials and ensure institutional brand strategies are upheld.
• Serve as the College's media relations liaison.

Requirements

• Proven experience in marketing and public relations management.
• Strong understanding of digital marketing strategies and social media management.
• Excellent communication and interpersonal skills.
• Ability to analyze research data and modify marketing strategies accordingly.
• Experience in budget development and management.

Nice-to-haves

• Experience in higher education marketing.
• Familiarity with graphic design software.
• Knowledge of SEO and web analytics.

Benefits

• Health insurance coverage.
• Paid holidays and vacation time.
• Professional development opportunities.