Marketing + Purpose Manager, Business Development

About the position

The Marketing + Purpose Manager, Business Development is responsible for driving customer acquisition and co-op growth through strategic marketing initiatives. This role focuses on developing and implementing multi-channel marketing campaigns to enhance awareness, consideration, and conversion rates across various sales channels. The ideal candidate will leverage data-driven insights to optimize marketing performance and collaborate with internal and external partners to align efforts with business objectives.

Responsibilities

• Lead top-of-funnel marketing strategy to generate and accelerate customer growth and revenue.
• Develop and implement scaled marketing campaigns that drive awareness, consideration, and conversion across all PCC sales channels (stores, delivery cooking classes, and others).
• Plan and implement the co-op's annual paid marketing campaigns including digital advertising, traditional media, and direct mail, managing vendors to continuously improve performance while maximizing return on ad spend.
• Collaborate with internal teams and external partners to align marketing efforts with business goals.
• Track the effectiveness of all campaigns and continuously identify areas for improvement.
• Report on strategy and campaign effectiveness, conduct financial analysis on each initiative, and report on progress and results to senior leadership.
• Establish and maintain partnerships with local businesses to extend the co-op's reach and attract new customers.

Requirements

• Bachelor's degree in marketing or related field.
• Minimum 5+ years of experience in customer acquisition marketing, preferably within the retail industry.
• Minimum 5+ years of experience managing marketing budgets exceeding $1 million.
• Minimum 5+ years of experience managing vendors or agencies.
• Proven track record of successful multi-channel marketing campaigns, including direct mail and paid media.
• Strong analytical skills with experience in data-driven decision making and campaign optimization.
• Excellent project management skills with the ability to manage many projects simultaneously.
• Strong organizational and time management skills with the ability to prioritize and problem solve with excellent attention to details.
• Strong computer skills, including excellent level of experience with Excel.
• Demonstrated self-motivation and the ability to anticipate problems and follow through to complete tasks successfully.
• Ability to work in a constantly changing, fast-paced environment while maintaining a positive customer service orientation toward staff and the public.
• Team player and appreciates working collaboratively as well as independently.
• Available to work evenings and weekends as needed and able to travel to all store locations and work-related events.
• Valid state driver's license and reliable transportation.
• Ability to handle physical demands of the job, including occasionally lifting and moving large objects or boxes.

Benefits

• Medical, Vision, Dental, Life Insurance
• Short Term Disability
• Long Term Disability
• Parental Leave
• PTO Accrual - 0.08 hours per hour worked
• 6 paid holidays per year
• 401(k) Profit Sharing Contribution
• Discounted ORCA Pass
• PCC Cooking Classes Discount
• Staff Discount on In-Store Purchases
• Flexible Spending Account (FSA)
• Free PCC Co-op Membership
• Bereavement Leave
• Employee Assistance Program