Marketing Regional Director

Usana Health Sciences - Salt Lake City, UT

Full-time - Senior

Salt Lake City, UT

Chemical Manufacturing

About the position

The Marketing Regional Director at USANA Health Sciences is a strategic role focused on developing and executing regional marketing initiatives to align with global product positioning. This position aims to connect product owners with regional demands, drive brand awareness, and enhance sales through localized strategies. The director will lead market-specific opportunities and collaborate with various teams to ensure successful execution of marketing strategies.

Responsibilities

• Develop and drive go-to-market regional sales strategies for each product category, prioritizing regional market product requests and needs.
• Partner with Product Owners to lead market and Distributor feedback loops through the product development process.
• Compile and maintain a regional marketing framework to ensure consistency and standardization, even with changes in personnel.
• Work with local teams to localize regional strategies, providing guidance and coaching to refine local marketing strategies and execution plans.
• Work closely with the Regional Vice President to align strategies and ensure successful execution of regional initiatives.
• Identify and leverage opportunities to gain market share, foster collaboration, and drive sales growth by collaborating with global and local teams.
• Track and analyze marketing and promotional performance, adjusting strategies to optimize results.
• Ensure compliance with industry regulations and ethical standards, staying updated on best practices and industry trends.

Requirements

• Bachelor's degree in marketing, business, communications, health-related science, or related field required.
• Minimum of 10 years' relevant industry experience, with a minimum of 5 years in management positions within Direct Selling.
• Regional experience is a strong advantage.
• Experience in strategic alignment, effective product positioning, and a deep understanding of regional markets' business culture, dynamics, and direct selling.
• Ability to build rapport and communicate effectively with regional markets' field leaders and senior management.
• Excellent command of both written and spoken English; proficiency in Chinese and/or other assigned markets' dialect is a plus.

Nice-to-haves

• Knowledge of direct sales distributor compensation plans and products.

Benefits

• Profit sharing
• Paid parental leave
• Disability insurance
• Dental insurance
• Paid time off
• Vision insurance
• 401(k) matching