Marketing Research Analyst (Contractor)

Lakewood Economic Action Program - Louisville, KY

Full-time - Entry Level

Remote - Louisville, KY

Social Assistance

About the position

The Marketing Research Analyst at Leap Group is a contract position focused on supporting the full-time research team in various research activities. This role involves methodology design, data collection, analysis, and reporting, aimed at understanding consumer behavior and providing actionable insights to inform marketing strategies. The position is ideal for individuals passionate about research and data analysis, with a collaborative and flexible work environment.

Responsibilities

• Assist with recruitment strategies for sourcing study participants
• Recruit for studies via telephone, email, or public postings
• Vet/screen research participants
• Contribute to the creation of appropriate instrumentation and protocols
• Assist with the collection of research data (e.g., focus groups, UX testing, surveys)
• Support with dissemination of research participation incentives
• Support with transcription of audio files from interview sessions
• Perform thematic coding of qualitative data
• Distill raw qualitative and quantitative data into key insights
• Perform competitor audits by analyzing landscape content, web functionality, digital performance
• Share key insights along the research process with internal and external stakeholders
• Complete ad-hoc research inquiries as requested
• Analyze heatmaps and user recordings
• Analyze user testing responses
• Partner with strategy team to inform appropriate consumer marketing efforts
• Assist with the presentation of research to clients

Requirements

• Bachelor's degree with coursework in behavioral research (or equivalent work experience)
• 3 plus years of experience
• Interest in behavioral research and a passion for understanding consumer behavior
• Foundational understanding of research methods and descriptive statistical analysis
• Foundational understanding of thematic coding
• Strong analytical skills and excellent attention to detail
• Comfort supporting multiple projects and prioritizing time and working flexibly/independently
• Comfort proactively seeking guidance and receiving and implementing feedback
• Skilled at pulling actionable insights from multiple inputs and presenting insights and recommendations to internal/external stakeholders
• Proficiency with Microsoft Office Suite

Benefits

• Flexible work environment
• Supportive team culture
• Opportunity to work remotely