Marketing Research Analyst (Program Analyst 2)

$58,035 - $88,235/Yr

Commonwealth Of Pennsylvania - Harrisburg, PA

Full-time - Mid Level

Remote - Harrisburg, PA

Administration of Human Resource Programs

About the position

The Marketing Research Analyst position at the Pennsylvania Fish and Boat Commission involves utilizing data to enhance marketing and outreach efforts aimed at recruiting, retaining, and reactivating anglers and boaters in Pennsylvania. The role requires overseeing market research, analyzing data, and developing recommendations to improve agency marketing initiatives. The analyst will work independently to gather and interpret data on market trends and will contribute to the creative team by analyzing marketing program outcomes.

Responsibilities

• Oversee and conduct market research to support marketing initiatives.
• Extract and analyze data from internal and external sources.
• Develop statistical and narrative reports based on data analysis.
• Lead the analysis and review of marketing program outcomes to improve effectiveness.
• Gather, organize, and interpret data on market forces and trends.

Requirements

• One year as a Program Analyst 1; or
• Two years of analytical experience, including professional experience in program evaluation and a bachelor's degree; or
• An equivalent combination of experience and training.
• One or more years of experience developing and utilizing database queries such as SQL.
• One or more years of experience evaluating market research and industry trends.

Benefits

• Telework options available part-time with a secure internet connection.
• Full-time work schedule with standard hours.