Marketing Research Analyst (R3)

$58,035 - $88,235/Yr

Pennsylvania Fish And Boat Commission - Harrisburg, PA

Full-time - Mid Level

Remote - Harrisburg, PA

Heavy and Civil Engineering Construction

About the position

The Marketing Research Analyst at the Pennsylvania Fish and Boat Commission plays a crucial role in utilizing data to enhance marketing and outreach efforts aimed at recruiting, retaining, and reactivating anglers and boaters in Pennsylvania. This position involves overseeing market research, analyzing data from various sources, and providing insights to improve agency marketing initiatives. The analyst will contribute to the creative team by developing content for communication channels and leading the analysis of marketing program outcomes to enhance effectiveness and engagement.

Responsibilities

• Oversee and conduct market research to gather and analyze data.
• Extract data from internal and external sources for analysis.
• Perform analytical and evaluative work to guide marketing initiatives.
• Develop statistical and narrative reports based on data analysis.
• Lead the analysis and review of marketing program outcomes.
• Gather, manipulate, interpret, and synthesize data on market forces and trends.

Requirements

• Minimum of two years of analytical experience, including professional experience in program evaluation and development of program recommendations.
• Experience developing and utilizing database queries such as SQL to collect and organize data.
• Experience evaluating market research and industry trends for informed marketing decisions.
• Bachelor's degree or equivalent combination of experience and training.

Benefits

• Telework options available for part-time work from home.
• Full-time employment with a structured work schedule.