Pennsylvania Fish And Boat Commission - Harrisburg, PA
posted 3 months ago
The Marketing Research Analyst at the Pennsylvania Fish and Boat Commission plays a crucial role in enhancing the agency's marketing and outreach efforts aimed at recruiting, retaining, and reactivating anglers and boaters in Pennsylvania. This position involves overseeing and conducting comprehensive market research, extracting valuable data from both internal and external sources, and performing detailed analytical and evaluative work. The insights gained from this research will guide the agency's marketing initiatives, ultimately improving efficiency and effectiveness in engaging with the community. In this role, the analyst will gather, organize, and analyze data to assess the impacts of various changes and develop actionable solutions and recommendations. This includes creating both statistical and narrative reports that will inform decision-making processes. As a key member of the creative team, the Marketing Research Analyst will also lead the analysis and review of marketing program outcomes, ensuring that these initiatives effectively drive sales and engagement with the Pennsylvania Fish and Boat Commission's programs. The work is primarily independent, requiring the ability to manipulate, interpret, and synthesize data related to market forces, trends, and human dimensions. The results of this work will be reviewed by the director of the bureau of Outreach, Education, and Marketing, ensuring alignment with the agency's goals and objectives.