Marketing Research Analyst - Spectrum Reach

Spectrum - Dallas, TX

Full-time - Mid Level

Dallas, TX

10,001+ employees

Telecommunications

About the position

The Marketing Research Analyst at Spectrum Reach plays a crucial role in developing and executing integrated marketing and advertising solutions tailored to client needs. This position involves providing industry insights, analyzing market conditions, and supporting sales teams with data-driven strategies. The Analyst must effectively communicate complex data through storytelling and visualization, while staying ahead of advertising trends in a fast-paced environment.

Responsibilities

• Create customized client strategies and solutions.
• Support information gathering and analysis of clients, market conditions, competitive market analysis, and digital opportunities.
• Localize marketing materials with market-specific research information and insights.
• Develop customized insights for all key and target accounts in partnership with the Sales organization.
• Provide localized materials using quantitative and qualitative resources.
• Lead cross-functional brainstorm sessions.
• Research, develop, and write case studies.
• Act as project lead for local market level research material.
• Aggregate syndicated research data to support individual client needs.
• Arm sales with ratings analysis to drive rates and inform sales of opportunities including use of Nielsen, comScore and proprietary Set Top Box data.
• Proactively track programming to identify opportunities, congratulate and entice clients, and maximize revenues.
• Provide rating estimates and collaborate with Pricing & Planning and Sales Management for high profile programming to support competitive pricing.
• Provide one-sheets highlighting success of Cable networks and programming including Spectrum News and Sports.
• Provide competitive media spend information via Kantar, Media Monitors, etc.
• Assist in the development of market share and spending analysis.
• Develop proficiency in using set-top box data to help inform client schedule recommendations.
• Effectively use Polk data to provide clients with additional market intelligence or entice advertisers by demonstrating their sales opportunity.
• Ensure accuracy of market coverage maps and Universe Estimates (UEs).
• Develop and foster relationships within Digital Sales to advance Digital growth.
• Assist in development of best digital strategies and multi-platform client solutions, in collaboration with Digital Sales.
• Provide ongoing field perspective and feedback to Digital Sales to support execution of all digital products.

Requirements

• Bachelor's degree in a relevant field.
• 1+ years of experience in Media Research.
• Proficiency in qualitative and quantitative research and development of ad sales positioning using datasets.
• Expertise in data aggregation and Microsoft Excel, including formulas and PivotTables.
• Nielsen Local Market experience preferred.
• Mapping experience and comScore TVE/SVE experience preferred.
• Google Analytics Certification preferred.

Nice-to-haves

• MRS360 Certification preferred.
• iab Certification preferred.
• comScore Media Metrix Certification preferred.

Benefits

• Opportunities for advancement
• Comprehensive pay and benefits package that rewards employees for their contributions
• Support for all aspects of employee well-being