Robert Half - Richfield, OH
posted 3 months ago
We are offering an exciting opportunity for a Marketing Research Analyst based in Richfield, Ohio. This role primarily involves gathering and analyzing market intelligence data, generating insightful reports, and collaborating with different departments to enhance our business competitiveness and profitability. The Marketing Research Analyst will play a crucial role in understanding market dynamics and providing actionable insights that drive strategic decision-making within the organization. This position requires a strong analytical mindset and the ability to communicate findings effectively to various stakeholders, including executives and marketing teams. In this role, you will be responsible for gathering and analyzing data from various sources to gain insights into market trends and pricing strategies. You will analyze competitor pricing and market trends to optimize our market share and profitability. Additionally, you will recommend pricing strategies that align with market trends and identify potential new market segments. Collaboration with the sales and marketing departments will be essential to develop and implement competitive pricing strategies that enhance our market position. You will prepare and present data analysis findings to stakeholders, ensuring that complex data is communicated in a clear and understandable manner. Utilizing tools such as CRM, Database, Google AdWords, Analytics, Budget Processes, and Campaign Planning will be integral to performing your duties effectively. Your skills in Microsoft Excel, Power BI, Power Query, Power Pivot, and Data Analysis will be leveraged to generate accurate reports and provide insights. Furthermore, you will utilize Facebook Insights to understand consumer behavior and market trends, creating dashboards to visualize data and facilitate easy understanding of complex data sets. Your expertise in market research will be vital in understanding the competitive landscape and driving strategic initiatives.