Marketing & Sales Coordinator

$60,000 - $90,000/Yr

Libraria - Beecher, IL

Full-time - Entry Level

Beecher, IL

About the position

The Marketing & Sales Coordinator at Libraria is a hands-on marketing professional responsible for driving marketing and sales success in the educational and library markets. This role involves executing targeted campaigns, managing content across various channels, optimizing SEO and analytics, collaborating with the sales team, and supporting events to enhance visibility and networking opportunities.

Responsibilities

• Develop and execute targeted campaigns across email, digital, print, and SEO to engage schools and libraries.
• Create compelling content tailored for each marketing channel, including social media platforms, to expand reach and engagement.
• Leverage SEO best practices for web content, track performance, and make data-driven adjustments to maximize impact.
• Work closely with the sales team to align marketing and sales goals, ensuring messaging and strategies support lead generation and customer retention.
• Coordinate trade shows, conferences, and other events to increase visibility and networking opportunities.
• Stay on top of trends in the educational and library markets to inform campaign strategy and keep the brand relevant and competitive.

Requirements

• Proven experience with hands-on marketing across email, digital, print, and SEO.
• Proficiency in social media management and content creation for a range of audiences.
• Strong organizational skills with the ability to independently manage multiple campaigns.
• Data-driven mindset with experience analyzing campaign metrics to drive improvements.
• Knowledge of the educational and library markets is a plus.
• Collaborative, proactive approach to balancing individual work with team goals.

Nice-to-haves

• Experience with CRM and marketing automation tools like Salesforce and Pardot.
• Familiarity with e-commerce platforms such as Magento.
• Knowledge of analytics tools like Google Analytics.

Benefits

• 401(k)
• 401(k) matching
• Health insurance
• Paid time off
• Training & development