Marketing & Sales Enablement Manager

$64,535 - $101,270/Yr

Covenant Logistics Co Ltd - Chattanooga, TN

Full-time - Mid Level

Chattanooga, TN

About the position

The Marketing and Sales Enablement Manager is responsible for overseeing the processes, tools, and data that enable the sales team to operate efficiently and effectively. This role ensures smooth day-to-day operations, identifies opportunities for improvement, and drives sales performance through process optimization and cross-functional collaboration. The manager will work closely with Sales and Marketing teams to streamline sales processes, enhance forecasting, and maintain CRM systems, while also leading a team that supports sales collateral and the creation of RFPs/RFIs, presentations, and QBRs.

Responsibilities

• Analyze current sales processes and recommend improvements to increase productivity and efficiency.
• Develop and implement sales workflows, playbooks, and best practices.
• Work closely with the sales team to ensure compliance with sales processes and policies.
• Manage the CRM system (Salesforce, HubSpot, etc.), ensuring data accuracy, consistency, and reporting capabilities.
• Train the sales team on CRM usage and other sales tools.
• Identify and implement new tools or systems to improve sales performance and reporting.
• Work with the sales team to capture and manage customer segmentation strategies to ensure the sales team is targeting the right customer groups.
• Collaborate with sales and marketing to align messaging, outreach, and resources based on customer segments.
• Develop and maintain regular reports, dashboards, and KPIs to track results of campaigns, sales events, & CRM Usage report.
• Manage the coordination of the creation of sales enablement materials, tools, and resources to help sales reps succeed.
• Work with marketing to ensure alignment on lead generation, qualification, and content needs.
• Support onboarding and training for new sales hires.
• Collaborate with sales and marketing teams to identify and target key sales events to optimize lead generation efforts.
• Coordinate pre-event planning, ensuring sales team preparation and targeted outreach strategies for events.
• Track and analyze event performance to evaluate lead quality and conversion rates, optimizing future event strategies.
• Develop post-event follow-up processes to maximize conversion of event-generated leads.
• Act as a liaison between Sales, Marketing and other teams to ensure alignment and operational efficiency.
• Ensure smooth handoff of leads between marketing and sales, and sales and customer success.
• Continuously review and improve internal processes to optimize efficiency and effectiveness.
• Lead or participate in special projects related to system improvements, process automation, or sales strategy.
• Lead team to leverage tools and analyze key company and contact attributes to implement and manage lead scoring systems.

Requirements

• Bachelor's degree in marketing, business, or similar field required.
• 3+ years of experience in sales operations, sales management, or a related field.
• Proven experience managing CRM systems (Salesforce, HubSpot, etc.).
• Strong project management and problem-solving skills.
• Strong analytical and problem-solving skills with a data-driven mindset.
• Strong leadership skills with experience in managing vendor relationships, cross-functional collaboration, and project management.
• Excellent project management skills and attention to detail.
• Experience with customer relationship management and marketing automation tools preferred.
• Ability to engage and communicate effectively with cross-functional teams such as sales, operations, and leadership teams.
• Strong analytical skills with experience in lead scoring and data-driven decision-making.
• Proficient in sales reporting and CRM tools.
• Strong verbal and written communication skills.
• High level collaboration skills to work with other departments within the organization.
• Ability to manage multiple projects and meet deadlines in a fast-paced environment.

Benefits

• 401(k) matching
• Adoption assistance
• Dental insurance
• Disability insurance
• Employee assistance program
• Employee discount
• Flexible spending account
• Full Health Benefits Package (Medical, Dental, Vision, Telemedicine, Short & Long Term Disability, Health Savings Account, Life Insurance)
• Paid Time Off
• Tuition Reimbursement
• Dependent Care Flexible Spending Account
• Cultural Perks (Casual Dress)