Marketing Sales Manager

Sinclair Broadcast Group - Mishawaka, IN

Full-time - Manager

Mishawaka, IN

101-250 employees

Broadcasting and Content Providers

About the position

The Marketing Sales Manager will lead the execution of sales strategies and plans to achieve local sales goals while developing and supporting a cross-platform sales and marketing team. This role focuses on building and maintaining client relationships, managing sales operations, and ensuring the team effectively delivers results in a competitive market.

Responsibilities

• Lead client development activities and retention efforts to increase net promoter score.
• Deliver weekly revenue forecasts for digital and broadcast, maintaining accuracy within +/- 2%.
• Support revenue-generating activities and participate in sales calls and client meetings, providing feedback and coaching.
• Exhibit mastery of sales tools and systems, holding the sales team accountable for their knowledge and skillset.
• Create action plans using sales reports and analytics to inform business decisions and guide the sales team.
• Oversee talent development for the local team, ensuring effective onboarding and knowledge transfer.
• Monitor active campaigns and use performance dashboards to maximize revenue potential for clients.
• Show creativity and thought leadership in business development to grow account lists and increase spending.

Requirements

• Thorough knowledge of cross-platform marketing solutions and sales methodologies.
• Comprehensive awareness of industry terminology and digital nuances.
• Ability to work under pressure and manage competing priorities.
• Aptitude for developing talent and helping others succeed.
• Extremely strong verbal and written communication skills.
• High-level proficiency with MS Office applications.
• Technology adept and competent.

Nice-to-haves

• Moderately independent but open to guidance and supervision.
• Enjoys leadership responsibilities and opportunities.

Benefits

• Great benefits
• Open door policy
• Upward mobility
• Strong desire to see employees succeed