Marketing Scrum Master

$95,478 - $152,516/Yr

Erie Insurance - Erie, PA

Full-time - Mid Level

Erie, PA

5,001-10,000 employees

Insurance Carriers and Related Activities

About the position

The Marketing Scrum Master at Erie Insurance is a pivotal role within the Sales & Marketing Division, specifically in the Marketing Operations Department. This position is responsible for leading two Agile marketing teams, ensuring that marketing initiatives are delivered on brand, on budget, and on time. The individual will leverage technology, processes, vendors, and insights to support marketing outcomes, contributing to both strategic and annual planning as well as budgeting. The role requires a proactive approach to continuous improvement and the ability to create inclusive environments that foster collaboration and innovation. In this fast-paced environment, the Marketing Scrum Master will define initial strategies, scopes, calendars, and deliverables for marketing technology, aligning them with broader marketing and enterprise strategies. This includes gathering and integrating feedback from key stakeholders to inform team strategies and prioritization. The individual will lead the development of complex operational plans that support strategic marketing initiatives and drive the implementation of Agile methodologies within the marketing teams. Additionally, the Marketing Scrum Master will be responsible for developing, documenting, and overseeing governance of marketing workflows and processes, identifying operational changes that enhance effectiveness and efficiency. Effective communication and change management with customers, leaders, and stakeholders are crucial, as the role involves creating communication plans that engage end users with marketing technology. The position also entails managing vendor relationships, budgets, and contracts, while seeking opportunities to optimize marketing team performance through new technological capabilities. Mentorship and coaching of team members around best practices are essential, ensuring that quality operations deliverables meet the expectations set by leadership. Overall, this role is integral to the success of the marketing function at Erie Insurance, driving initiatives that enhance operational excellence and strategic alignment.

Responsibilities

• Lead two Agile marketing teams to ensure effective delivery of marketing initiatives.
• Define initial strategy, scope, calendar, and deliverables for marketing technology in alignment with marketing and enterprise strategies.
• Gather and integrate feedback from key stakeholders into overall team strategies and prioritization.
• Develop complex operational plans in support of strategic marketing initiatives.
• Drive the implementation of Agile methodologies within the marketing teams.
• Create and implement ongoing communication across the marketing organization, sharing project updates and results.
• Develop, document, and oversee governance of marketing workflows and processes.
• Identify operational changes to increase effectiveness, efficiency, and cost optimization.
• Manage communication and change management with customers, leaders, and stakeholders.
• Identify and recommend new technological capabilities to improve marketing team performance.
• Manage marketing vendor relationships, budgets, contracts, and approvals.
• Mentor and coach team members around best practices and quality deliverables.

Requirements

• Bachelor's degree in marketing, business, finance, management, information systems or related field and seven years of marketing, project management, information systems or related experience.
• Associates degree in marketing, business, finance, management, information systems or related field and nine years of marketing, project management, information systems or related experience.
• High School diploma or GED and eleven years of marketing, project management, information systems or related experience.
• MBA or other advanced degree preferred, with five years of marketing, project management, information systems or related experience.

Nice-to-haves

• Experience with Agile ways of working, with a focus on business agility.
• Servant leadership skills.
• Conflict resolution abilities.
• Proactive initiative with a continuous improvement mindset.
• Ability to manage change effectively.
• Experience in creating inclusive environments.

Benefits

• Premier health, prescription, dental, and vision benefits for employees and dependents, starting from the first day of work.
• Low contributions to medical and prescription premiums, with the company covering up to 97% of monthly premium costs.
• Traditional pension plan with vesting after five years of service.
• 401(k) plan with up to 4% contribution match.
• Paid time off including vacation, personal days, sick days, bereavement days, and parental leave.
• Career development opportunities including tuition reimbursement for higher education and industry designations.
• Company-paid basic life insurance and short-and long-term disability insurance.
• Adoption assistance and fertility coverage.
• Well-being programs and paid volunteer hours for community service.
• Dollar-for-dollar matching of charitable gifts.