Marketing Services Specialist

Duluth, GA

Computer and Electronic Product Manufacturing

About the position

The Marketing Services Specialist will work closely with the product management and sales teams to develop and execute strategic marketing communications, corporate branding programs, and events to efficiently maintain and promote the company brand across various communication channels.

Responsibilities

• Develop and implement marketing strategies, campaigns, and programs across various channels (digital, print, events) to enhance brand visibility, foster customer engagement, and promote growth.
• Plan and support customer seminars, conferences, trade shows, special promotions, and webinars, including promotions, attendee engagement, and post-event follow-up.
• Provide operational marketing support for marketing programs and channel support.
• Oversee the marketing calendar and scheduling of campaigns, events, and initiatives to ensure engagement with customers and prospects.
• Assist in analyzing marketing data to help shape future marketing strategies and events.
• Oversee corporate branding and promotional programs, maintaining brand standards and consistency, quality, inventory, and reporting.
• Stay updated with the latest marketing and event trends, tools, and best practices to ensure innovative and up-to-date marketing efforts.

Requirements

• Typically requires a bachelor's degree (or international equivalent) and 2+ years of relevant experience.

Nice-to-haves

• Experience in B2B Marketing
• Expert knowledge in Microsoft Office applications
• Experience with design programs such as Adobe or Canva, event platforms such as Cvent, and social media and webinar platforms strongly preferred
• Having a reliable vehicle is strongly preferred
• Ability to lift at least 20 lbs on a regular basis