Marketing & Social Media Coordinator

The Belgrove Hotel - West Palm Beach, FL

Full-time - Entry Level

West Palm Beach, FL

101-250 employees

About the position

Welcome to Pyramid Global Hospitality, where people come first. As a company that values its employees, Pyramid Global Hospitality is dedicated to creating a supportive and inclusive work environment that fosters diversity, growth, development, and wellbeing. Our commitment to a People First culture is reflected in our approach to employee development, employee benefits and our dedication to building meaningful relationships. Pyramid Global Hospitality offers a range of employment benefits, including comprehensive health insurance, retirement plans, and paid time off, as well as unique perks such as on-site wellness programs, local discounts, and employee rates on hotel stays. In addition, Pyramid Global Hospitality is committed to providing ongoing training and development opportunities to help our people build the skills and knowledge they need to advance their careers. Whether you are just starting out in the hospitality industry or are a seasoned professional, Pyramid Global Hospitality offers a supportive and collaborative work environment that encourages growth and fosters success, in over 230 properties worldwide. Join their team and experience the benefits of working for a company that values its employees and is committed to creating exceptional guest experiences. Imagine yourself in a meaningful role that will contribute to the successful launch of what is soon to be the newest private club & luxury resort in West Palm Beach with one of the most prestigious Golf experiences in Florida. Along with versatile dining, cool programming and a luxurious spa, your efforts will be crucial in implementing our brand's social strategy, highlighting every guest experience—from exclusive guest stays, executive retreats to over-the-top meetings and events.

Responsibilities

• Draft promotional materials/collateral and special event invitations
• Collaborate with operational departments to ensure execution of special events
• Attend appropriate weekly and monthly meetings upon request
• Assist Director of Sales & Marketing with any/all other projects as directed
• Meet deadlines and timelines established by Director of Sales and Marketing
• Manage and maintain database for fulfillment of direct mail and email campaigns within Brand guidelines
• Collaborate on leisure package offers and fulfilling corresponding offers to media via C+R
• Maintain press material, photo library and social media files in conjunction with Regional Director of e-Commerce
• Handle gift certificates for charitable donations and maximize exposure
• Support DOS and General Manager in community engagement efforts
• Participate where appropriate in related trade civic/business related functions and as a representative of Pyramid and the promotion of the property or properties and/or the city/region
• Provide analysis necessary to support the development of the annual business plan and ongoing measurement
• Execute a results-driven social media strategy
• Develop, create and curate engaging content for social media platforms
• Assist in the creation and editing of written, video, and photo content across multiple social media platforms and digital channels
• Attend events and produce live social media content
• Maintain unified brand voice across different social media channels
• Collaborate with Director of Sales & Marketing and PR company to create a social media calendar
• Monitor social media channels for industry trends
• Drive social media strategy to generate online following and growth of all Facebook, Instagram and future social media accounts
• Interact with users and respond to social media messages, inquiries, and comments as needed
• Review analytics and create reports on key metrics
• Assist in the development and management of social media marketing of content creators & influencer marketing strategy

Requirements

• Degree in Marketing or related field
• 1-3 years' experience with B2C social media marketing or content development
• Direct experience using social media management tools (ie. Hey Orca, Hootsuite, Sprinklr)
• Experience with Microsoft Office (Excel, Outlook)
• Experience with Adobe Creative Cloud (Photoshop, Premier Pro) or equivalent digital media editing tools a plus
• Excellent social listening skills
• Ability to understand historical, current, and future trends in the digital content and social media space
• Strong copywriting and copy-editing skills
• Top-notch oral and verbal communication skills
• Impeccable time management skills with the ability to multitask
• Detail-oriented approach with ability to work under pressure to meet deadlines

Benefits

• Health insurance
• Paid time off
• Retirement plan