Marketing Specialist - ABM and Events

Macstadium - Atlanta, GA

Full-time - Mid Level

Atlanta, GA

Professional, Scientific, and Technical Services

About the position

Meet MacStadium. We build cloud solutions to simplify Mac for business. We actively participate in and influence the Apple ecosystem in a cool way and have been a part of it since day one. Developers and end users at leading tech companies, big enterprises, and small teams rely on MacStadium's innovative solutions every day. We have a passionate team of hard working, hard playing professionals with a big, shared vision. Come join us as we grow again! MacStadium is looking for a Marketing Specialist who will be instrumental in championing our ABM program and events execution through effective communication, teamwork and excellent project management. This includes supporting campaign management, resource organization, internal and external events, presentation coordination, vendor management and more. We are looking for a highly-motivated, curious individual who can bring fresh, unconventional and progressive ideas to our team, has a passion for marketing and is a natural go-getter. The ideal candidate will be a positive problem solver that can collaborate cross-functionally with internal teams to efficiently execute on deliverables. As a member of the Marketing team, you will be a creative and strategic thinker that approaches challenges with a sense of urgency without sacrificing quality. You are highly organized, love tackling new projects, gracefully navigate ambiguity and possess a passion for making a positive impact on the people around you. Ultimately, the Marketing Specialist will be pivotal in driving targeted marketing campaigns to key accounts and managing impactful events that enhance our brand presence and generate qualified leads. The ideal candidate will have a strong background in B2B marketing, with a focus on account-based strategies and event management. This role will report to the Head of Marketing, and must be located in Atlanta, GA with a very flexible hybrid remote/in-office schedule.

Responsibilities

• Develop and execute account-based marketing strategies to target key accounts, including personalized campaigns and messaging.
• Collaborate closely with sales and marketing teams to identify target accounts, create account profiles, and develop tailored marketing programs.
• Utilize ABM, marketing automation and CRM platforms to implement and measure ABM campaigns, tracking effectiveness and optimizing strategies based on data insights.
• Plan, coordinate, and execute corporate events, including conferences, seminars, webinars, and virtual events.
• Manage all aspects of event logistics, including venue selection, budget management, vendor coordination, and on-site execution.
• Work cross-functionally with sales, product, and executive teams to ensure event goals are aligned with overall marketing and business objectives.
• Measure and report on the success of events through key metrics such as attendance, lead generation, and post-event follow-up.

Requirements

• 3-5 years of work experience in marketing and/or event coordination.
• Experience managing internal and external events.
• Results-oriented with strong organizational and project management skills with the ability to multitask.
• Experience with Eventbrite, Monday.com, Marketing Cloud, Salesforce as well as ABM platform (to be determined later) preferred or proven ability to quickly learn new tools.
• Experience collaborating cross-functionally within an organization.
• Bachelor's degree in marketing, communications or related field, or equivalent work experience.
• A technical, cloud, or SaaS background is a plus given the nature of our team, our product and our customer base, but is not required.

Nice-to-haves

• Experience in SaaS marketing or cloud solutions.

Benefits

• 401(k) matching
• Benefits from day one
• Continuing education credits
• Disability insurance
• Flexible spending account
• Health insurance
• Health savings account
• Generous paid time-off policies
• Parental leave
• Holiday schedule
• Flexible work environment
• Professional development
• Wellness reimbursements