Marketing Specialist AgRev Ohio

AGCO - Henderson, KY

Full-time - Mid Level

Henderson, KY

Machinery Manufacturing

About the position

AgRevolution is seeking a Marketing Specialist for our Northern Ohio location with possible opportunity to work remotely. This position will be responsible for overseeing the execution of the corporate marketing plans at an operational and tactical level. The primary function is project management, working with internal teams and advertising agency partners to execute marketing communications. The Marketing Specialist will oversee the development of campaign and product-driven content for the entire communications program. This will include sales support materials such as brochures, product videos, and literature, as well as advertising materials that encompass both above-the-line and direct communications, and digital assets including websites, social media, and nurture streams. In this role, you will partner with product marketing teams to develop an in-depth working knowledge of products, ensuring a complete understanding of consumer-focused features and benefits. You will lead creative teams, both internal and agency partners, in the development of engaging consumer content based on relevant product attributes. Regular communication with department managers, sales teams, and the dealer network regarding communications plans and materials availability will be a key responsibility. Additionally, you will collaborate with internal and external resources such as agencies, copywriters, art directors, graphic designers, printers, and service bureaus to execute marketing materials as outlined in brand and product marketing plans. This includes new product introductions, product and brand campaigns, brand research, dealer communication, online/social strategy, e-marketing, product literature, and direct marketing programs. A working knowledge of multiple marketing communication tactics will be essential to develop detailed work plans and timing expectations. You will be expected to manage multiple projects simultaneously, ensuring that all deadlines are met and that the quality of work aligns with the company’s standards.

Responsibilities

• Oversee the development of campaign and product-driven content for the entire communications program.
• Develop sales support materials including brochures, product videos, and literature.
• Create advertising materials for both above-the-line and direct communications.
• Manage digital assets such as websites, social media, and nurture streams.
• Partner with product marketing teams to gain in-depth knowledge of products.
• Lead creative teams in developing engaging consumer content based on product attributes.
• Communicate regularly with department managers, sales teams, and dealer networks regarding communications plans and materials availability.
• Collaborate with internal and external resources to execute marketing materials as per brand and product marketing plans.
• Manage multiple projects simultaneously and ensure timely execution of work plans.

Requirements

• Bachelor's Degree in Marketing, Business, or related field.
• 3-5 years of relevant experience in marketing.
• Experience developing and implementing fully-integrated communications programs.
• Experience managing creative teams and external vendors.
• Strong written and verbal communication skills.
• Ability to manage multiple, diverse, complex projects and tasks simultaneously.
• Computer literacy with good working knowledge of Microsoft Outlook, Word, PowerPoint, and Excel.
• Finance skills to manage project funds and expenses and negotiate with vendors.

Benefits

• Health care and wellness plans
• Flexible and virtual work options
• 401(k) Savings Plan with company match
• Paid holidays and paid time off
• Flexible spending accounts
• Reimbursement for continuing education
• Company philanthropic programs
• Company perks programs