Marketing Specialist, Communications

Mercer University - Macon, GA

Full-time - Entry Level

Macon, GA

Educational Services

About the position

At Mercer University, we are dedicated to making a positive impact in the lives of our students and teammates, championing the value of higher education. The Office of Enrollment Management is seeking a Marketing Specialist, Communications, who will play a crucial role in supporting our marketing and communications goals and strategies. This position is based on the Macon, Georgia campus and involves project management for a variety of print and digital deliverables, content development across multiple channels, and management of communication campaigns targeted at prospective students, current students, and influencers. The Marketing Specialist will be responsible for creating, implementing, and managing multiple communication flows within our Customer Relationship Management (CRM) system, ensuring that our messaging is effectively targeted to specific audiences. This includes coordinating various print, electronic, and website components related to specific campaigns. The role also involves writing, editing, and proofreading content for diverse audiences, including high school seniors, parents, adult learners, and community leaders, to be used across multiple platforms such as print collateral, emails, websites, and social media. In addition to content development, the Marketing Specialist will collaborate with team members on creative concepts and strategic plans, supporting enrollment-related events and other marketing initiatives. Project management skills are essential, as the specialist will manage projects or parts of larger projects, ensuring that milestones and deadlines are met while providing progress reports to stakeholders. This position requires a commitment to excellence and efficiency, as well as the ability to handle multiple projects simultaneously while maintaining a high standard of quality.

Responsibilities

• Creates, implements, and manages multiple communication flows within the CRM, targeted at specific student and influencer audiences.
• Coordinates multiple print, electronic, and website components related to a specific campaign.
• Writes, edits, and proofreads content targeted at a variety of audiences for use across multiple channels or campaigns.
• Provides basic graphic design support and manages production of in-house print jobs as assigned/needed.
• Collaborates with Marketing and Communications and Enrollment Management team members on creative concepts and strategic plans.
• Supports enrollment-related and special events, operational needs, and other marketing and communications initiatives as assigned.
• Manages projects or parts of larger projects as assigned, facilitating movement through content development, creative execution, proofing/approval, production, and delivery processes.
• Ensures that milestones and deadlines are met, and provides progress reports and updates to stakeholders as requested.

Requirements

• A bachelor's degree in Marketing, Communications, Technical Communication, Public Relations, English, Business Administration, or a related degree/field is required.
• One year of related experience which includes writing content with a marketing voice, participating in marketing/communications plan development or implementation, and managing successful completion of multiple projects simultaneously.
• Candidates must have a valid driver's license.
• Knowledge of and experience using Slate CRM (or similar system) for higher education marketing/communications is preferred.

Nice-to-haves

• Previous work experience in higher education communications and marketing is beneficial.
• Proven record of creating effective marketing and communications content is desired.

Benefits

• Comprehensive health insurance (for self and dependents)
• Generous retirement contributions
• Tuition waivers
• Paid vacation and sick leave
• Technology discounts
• Schedules that allow for work-life balance