Marketing Specialist, Consumer Promotions & Insights

C Spire - Ridgeland, MS

Full-time

Ridgeland, MS

Telecommunications

About the position

The Marketing Specialist, Consumer Promotions & Insights plays a crucial role in strategically developing and implementing promotional strategies aimed at maximizing customer growth and optimizing spending across both wireless and home fiber products. This position requires a deep understanding of market dynamics and consumer behavior, as the specialist will be responsible for researching and analyzing market and consumer data to provide actionable insights that drive sales acquisition and enhance customer retention. The ideal candidate will be a strategic thinker with strong analytical skills and a passion for achieving results. In this role, the Marketing Specialist will manage promotional budgets to ensure cost-effectiveness while working collaboratively with various departments. The ability to handle multiple projects simultaneously is essential, as is proficiency in using sales tools and consumer data reporting systems. Attention to detail and the capacity to manage tight timelines are critical for success in this position. The Marketing Specialist will report directly to the Senior Manager of Marketing Strategy, contributing to the overall marketing objectives of the organization. C Spire emphasizes a culture driven by customer inspiration, which is reflected in the expectations for this role. The successful candidate will embody traits such as a relentless obsession with industry excellence, a winner mentality, a commitment to providing unbeatable customer experiences, and a passion for innovation and technology. Continuous improvement and accountability are also key values that the candidate must uphold.

Responsibilities

• Own and execute all aspects of wireless and home fiber promotional strategies.
• Develop and implement promotional plans based on data analysis and competitor insights, focusing on sales and customer retention.
• Closely manage the cost of goods sold (COGS), inventory, and promotional budgets in collaboration with sales, purchasing, product, and LOB leadership to maximize the return and cost-effectiveness of promotions.
• Continually review and analyze promotional expenses, negotiating co-funding arrangements with vendors for key promotions.
• Develop and maintain comprehensive reporting on promotional spend and performance for review by key stakeholders.
• Manage wireless and home fiber promo tool to build and execute promotions, in addition to collaborating with IT on promo tool optimization and roadmap management.
• Develop, maintain, and analyze customer data reports in SAP related to consumer product lines and audience segments that visually convey actionable insights from sales, promo, and communications performance to inform marketing plans across audience segments and product lines.
• Manage audience lists for fiberhood lifecycles by extracting data from Crowd Fiber, collaborating with vendors to clean data, and providing lists to internal and external teams that support direct marketing deployments.

Requirements

• Bachelor's degree in Marketing or Business or related field or the equivalent years of related work experience.
• Proven experience in promotional strategy development and execution, and financial management skills, preferably in the telecommunications industry.
• Strong analytical skills with the ability to interpret data and provide actionable, easily understood insights.
• Proficient in SAP, Microsoft Excel, and data visualization tools.
• Strong work ethic and attention to detail. Must be a self-starter and comfortable working in a fast-paced, deadline-driven environment.
• Additional skills including strong written, verbal and organization skills; excellent planning and execution, with attention to detail; strong project management skills with ability to manage multiple projects simultaneously.
• Exceptional communication and collaboration skills to work effectively with cross-functional teams.

Nice-to-haves

• Minimum 1 years of marketing experience preferred.
• Knowledge of SQL and other data science programming languages a plus.