Marketing Specialist - Corporate Gifts

Maui Jim - Peoria, IL

Full-time - Entry Level

Peoria, IL

Wholesale Trade Agents and Brokers

About the position

The position at Maui Jim involves assisting in the planning, creation, and execution of professional email and social marketing programs aimed at driving Corporate Gifts sales goals. The role emphasizes collaboration with various teams to ensure alignment with marketing initiatives and brand guidelines, while also focusing on customer service and team development within a unique and inclusive company culture.

Responsibilities

• Assist Manager, Marketing & Operations Corporate Gifts and Sr. Director Corporate Gifts with overall corporate gifts marketing initiative planning.
• Maintain and coordinate annual marketing communication project plan ensuring alignment of internal and external resources to established goals and objectives.
• Work with sales team to obtain an in-depth understanding of their marketing needs.
• Assist in developing and refining marketing goals, pricing strategies, promotional activities, and branding in consultation with management staff.
• Creation, management, and execution of all campaign schedules, in collaboration with creative design, IT, digital team and product team to ensure the accuracy and coordination of all campaign details.
• Ensure all Corporate Gifts marketing materials are aligned with Maui Jim brand guidelines and consistent with key messaging.
• Coordinate all Corporate Gifts communications for both internal and external use including writing and editing of the copy for marketing and sales team use.
• Research, produce, and market high quality content for inbound and outbound marketing efforts to position Maui Jim Corporate Gifts as the industry leader.
• Manage digital assets, content management systems and marketing automation.
• Develop and support lead generation activities and help shape the journey of a lead to a paying account.
• Monitor ongoing and targeted campaigns to ensure ongoing success through regular performance reporting, data analysis and optimization.
• Stay current with industry trends by conducting market analysis and research to identify trends and opportunities.
• Assist with industry tradeshow preparation and attend industry tradeshows.
• Manage online presence including website, search engine optimization, search engine marketing, press releases, videos, email campaigns, company blog and social media.

Requirements

• Bachelor's degree in Business or Marketing.
• 2+ years of customer service experience.
• 2+ years of Salesforce.com experience.
• 4+ years of advanced customer service experience in lieu of education.

Nice-to-haves

• Aloha spirit.
• Team-player.
• InDesign proficiency.
• Positive attitude.
• Detail-oriented.
• Excellent written and oral communication skills.
• Microsoft Word and Excel skills.
• Typing speed of 40 wpm.
• Flexible with strong organizational skills.

Benefits

• Inclusive and collaborative work environment.
• Opportunities for professional development and growth.