Marketing Specialist- Creative Copywriter

Lidl - Arlington, VA

Full-time - Entry Level

Arlington, VA

Food and Beverage Retailers

About the position

The Marketing Specialist - Creative Copywriter at Lidl is responsible for developing content that aligns with the brand's voice and tone. This entry-level position supports various marketing and digital channels and collaborates with internal teams and external agency partners. The role involves managing projects, creating marketing content, and ensuring a consistent brand experience across all communication channels.

Responsibilities

• Oversees and manages assigned project and/or departments data, ensuring it meets predetermined contractual or policy requirements.
• Conduct data entry and data management for various department projects.
• Assist with the development of training materials such as manuals, handbooks, presentations, diagrams, workflows, and project plans.
• Manages projects, work processes, systems, and/or procedures to ensure efficient workflow.
• Update guidelines, standard operating procedures, and instructional materials.
• Identify, develop, and propose opportunities for business and process improvement.
• Support in national and international projects, producing business requirements, performing business system tests and technical improvements.
• Oversee digital and printed communication to support various campaigns and provide a consistent brand experience for customers in all channels.
• Draft, create and execute content for all marketing projects while adhering to Lidl's brand guidelines.
• Accurately prepare creative files and materials for print or digital deployment.
• Collaborates with internal and external designers in developing and optimizing workflow processes.
• Contribute solutions based around understanding the business needs and initiatives.
• Assist in coaching designers on style guides and brand identity.
• Communicates with and supports external partners/vendors on projects as needed.
• Creates detailed briefs for internal and external creative teams regarding various projects.
• Provides detailed creative judgement by reviewing internal and external creative work to ensure assets properly reflect the brand.

Requirements

• Bachelor's degree in English, journalism, marketing, advertising, communications, or related field.
• 1-3 years of experience in a related field.
• Excellent verbal and written communication skills.
• Excellent organizational skills and attention to detail.
• Proficient in Microsoft Office Suite or related software.
• Ability to work independently.
• Ability to time manage multiple weekly priorities as well as ad-hoc tasks with tight deadlines.
• Ability to create collaborative relationships across internal departments.
• AP Style knowledge.
• Ability to operate in a fast-paced environment.

Nice-to-haves

• Knowledge of retail and customer brand experience.

Benefits

• Medical | Dental | Vision coverage
• Paid Holiday & Paid Time Off (PTO)
• 401k Plan (+ 5% company match and 2 year vesting schedule)
• Group Term Life & AD&D Insurance
• Short & Long-Term Disability Insurance
• Voluntary Critical Illness and/or Accident Insurance
• Parental Leave - 100% pay for birth mothers and non-birth parents
• Additional Paid Time-Off & Sick Time.