Yami - Brea, CA

posted 3 months ago

Full-time - Mid Level
Brea, CA
Food Services and Drinking Places

About the position

Yami, founded in 2013, is on a mission to connect people with authentic food, beauty, home, and wellness experiences through our e-commerce platform. We are seeking a Marketing Specialist focused on Customer Acquisition for the Korean Market. This role is pivotal in expanding our outreach among Korean customers in the US, particularly in the K-beauty and K-food sectors. The ideal candidate will be responsible for acquiring Korean customers and building trust within Korean communities. We value creativity, entrepreneurship, and boldness in developing new strategies from scratch, especially in leveraging word-of-mouth marketing. The Marketing Specialist will conduct market analysis to identify trends within Korean communities, design and implement tailored marketing campaigns, and create engaging content that resonates with our target audience. This position requires a strong understanding of social media platforms and best practices, as well as proficiency in the Korean language. The candidate will also engage with the community through events and ambassador programs, collaborate with influencers, and track campaign performance to optimize strategies for better results. This is a full-time position based in Brea, CA, with a salary range of $50,000 to $61,000 per year. The role offers a dynamic work environment where you can contribute to the growth of a fast-growing startup recognized by Inc. Magazine. Join us in our mission to bring the world closer and help us make exciting flavors and trending products from Asia accessible to everyone!

Responsibilities

  • Research and analyze trends within Korean communities to identify opportunities for customer acquisition and brand enhancement.
  • Design and implement marketing campaigns tailored to Korean customers, utilizing various channels such as social media, email marketing, and influencer partnerships.
  • Develop engaging and culturally relevant content to increase brand awareness and engagement among Korean customers.
  • Organize and participate in community/school events and ambassador programs to build brand presence and trust.
  • Identify and collaborate with Korean influencers and key opinion leaders on different social media platforms to amplify campaign reach and effectiveness.
  • Monitor and analyze campaign performance metrics to assess ROI and optimize strategies for better results.
  • Work closely with other departments, such as product, retail, and customer engagement, to align marketing initiatives with overall business objectives.

Requirements

  • Bachelor's degree or relevant experience in digital media, marketing, advertising, or communications.
  • Strong understanding of social media platforms and best practices.
  • Familiar with Korean and Asian food and cosmetic products.
  • Native Korean language proficiency is required.
  • Experience in e-commerce platforms is highly preferred.
  • Previous experience in a Korean-oriented brand marketing is a plus.

Nice-to-haves

  • Experience in Korean Market customer acquisition (1 year preferred).
  • Experience in e-commerce (1 year preferred).

Benefits

  • 401(k)
  • 401(k) matching
  • Dental insurance
  • Employee discount
  • Health insurance
  • Vision insurance
  • Paid time off (PTO): vacation, sick, and holidays
  • On-site gym and game rooms
  • Coffee and snacks
© 2024 Teal Labs, Inc
Privacy PolicyTerms of Service