Marketing Specialist , Customer Acquisition- Korean Market

$50,000 - $61,000/Yr

Yami - Brea, CA

Full-time - Entry Level

Brea, CA

Food Services and Drinking Places

About the position

The Marketing Specialist for Customer Acquisition in the Korean Market at Yami is responsible for expanding the company's outreach among Korean customers in the US. This role focuses on acquiring new customers and building trust within Korean communities through innovative marketing strategies, community engagement, and influencer collaborations. The ideal candidate will leverage their passion for K-beauty and K-food to enhance brand awareness and drive customer engagement.

Responsibilities

• Research and analyze trends within Korean communities to identify opportunities for customer acquisition and brand enhancement.
• Design and implement marketing campaigns tailored to Korean customers, utilizing various channels such as social media, email marketing, and influencer partnerships.
• Develop engaging and culturally relevant content to increase brand awareness and engagement among Korean customers.
• Organize and participate in community/school events and ambassador programs to build brand presence and trust.
• Identify and collaborate with Korean influencers and key opinion leaders on different social media platforms to amplify campaign reach and effectiveness.
• Monitor and analyze campaign performance metrics to assess ROI and optimize strategies for better results.
• Work closely with other departments, such as product, retail, and customer engagement, to align marketing initiatives with overall business objectives.

Requirements

• Bachelor's degree or relevant experience in digital media, marketing, advertising, or communications.
• Strong understanding of social media platforms and best practices.
• Familiar with Korean and Asian food and cosmetic products.
• Native Korean language proficiency is required.
• Experience in e-commerce platforms is highly preferred.
• Previous experience in a Korean-oriented brand marketing is a plus.

Nice-to-haves

• Experience in e-commerce: 1 year (Preferred)
• Korean Market customer acquisition: 1 year (Preferred)
• Marketing: 1 year (Required)

Benefits

• 401(k)
• 401(k) matching
• Dental insurance
• Employee discount
• Health insurance
• Vision insurance
• Paid time off (PTO)
• On-site gym and game rooms
• Coffee and snacks