Marketing Specialist, Enterprise Solutions

$56,093 - $113,135/Yr

S&P Global - New York, NY

Full-time - Entry Level

New York, NY

10,001+ employees

Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services

About the position

The Marketing Programs Specialist will be an integral part of the Enterprise Solutions marketing team within S&P Global Market Intelligence. This role is focused on executing strategic marketing campaigns that support the company's software solutions, particularly in the private markets and lending sectors, including the iLEVEL and WSO products. The successful candidate will collaborate closely with the director of marketing to ensure that campaigns and events are executed efficiently and effectively, aligning with both customer needs and business objectives. In this position, the Marketing Programs Specialist will manage a variety of marketing initiatives, including trade show engagements, digital campaigns, and email marketing efforts. This includes sourcing costs and designing packages for trade shows, supporting digital marketing across platforms like LinkedIn and Google, and utilizing the ON24 platform for webinars. The role also involves maintaining up-to-date marketing collateral and web presence, as well as tracking campaign performance through Salesforce to measure success based on marketing qualified leads (MQLs) and marketing engaged leads (MELs). The ideal candidate will have a strong background in marketing, with experience in executing campaigns that drive awareness and lead generation. They will be expected to handle multiple tasks and deadlines while working collaboratively with various teams across the organization. Attention to detail, project management skills, and a positive attitude are essential for success in this role.

Responsibilities

• Execute marketing programs in support of private markets and lending solutions.
• Manage a program of trade show engagements throughout the year.
• Support digital campaigns across platforms, including LinkedIn and Google.
• Design, implement, and report on email campaigns within the email marketing platform.
• Design and host webinars using the ON24 platform.
• Submit campaigns and tactics to central teams using project management tools.
• Keep marketing collateral and web presence up-to-date.
• Track campaigns within Salesforce and measure success based on MQLs and MELs.

Requirements

• Educated to degree level.
• Experience in executing digital marketing campaigns.
• Proven verbal and written communication skills.
• Strong teamwork and organizational skills.
• Good project management skills with the ability to handle multiple tasks and deadlines.
• Experience working in a cross-functional, matrixed organization.
• High level of accuracy and attention to detail.
• A positive, can-do attitude, and the ability to embrace change.

Nice-to-haves

• An interest in the financial markets and the technology that supports them.
• Breadth and/or depth of skills in a range of marketing processes and systems.
• Experience working in a global/regional/country organizational dynamics.

Benefits

• Health care coverage designed for the mind and body.
• Generous time off to keep you energized.
• Access to resources for career growth and skill development.
• Competitive pay and retirement planning.
• Company-matched student loan contribution and financial wellness programs.
• Family-friendly perks and benefits for partners and children.
• Retail discounts and referral incentive awards.