Marketing Specialist - Graphic Designer & Digital Marketing

$70,000 - $80,000/Yr

Chroma Ate - Irvine, CA

Full-time - Entry Level

Irvine, CA

Computer and Electronic Product Manufacturing

About the position

The Marketing Specialist role focuses on graphic design, digital marketing, and social media management to enhance the brand's presence and engagement. The position involves creating compelling visual content, managing digital campaigns, and ensuring brand consistency across various platforms. The ideal candidate will be a creative individual who can effectively communicate the brand's story through innovative design and strategic marketing efforts.

Responsibilities

• Manage and update social media presence, including posting event flyers and product videos.
• Utilize CRM systems for email marketing campaigns and newsletters.
• Create engaging video content that showcases the company's testing solutions and technology.
• Collaborate with event coordinators to ensure graphic materials meet event requirements.
• Prepare follow-up materials post-events, including email blasts and social media visuals.
• Design and produce marketing materials such as brochures, banners, and signage.
• Ensure all design elements adhere to the company's branding guidelines.
• Develop and maintain the company website, ensuring it reflects branding and is up-to-date.

Requirements

• Bachelor's degree in Marketing, Graphic Design, Communications, or a related field.
• Minimum of 2 years of proven experience in graphic design, digital marketing, and social media management.
• Proficiency in Adobe Creative Suite (Photoshop, Illustrator, InDesign).
• Experience with digital marketing tools like Google Analytics and social media management platforms.
• Strong understanding of social media platforms and current trends.
• Excellent communication and organizational skills.

Nice-to-haves

• Experience with content management systems (CMS) and email marketing platforms.
• Familiarity with HTML/CSS for basic website adjustments.
• Knowledge of data-driven marketing and analytics to guide strategy.
• Proficiency in Mandarin is preferred but not required.

Benefits

• 401(k)
• 401(k) matching
• Dental insurance
• Flexible spending account
• Health insurance
• Life insurance
• Paid time off
• Tuition reimbursement
• Vision insurance