Marketing Specialist - Intellectual Property

$59,230 - $86,680/Yr

Perkins Coie - Washington, DC

Full-time - Mid Level

Washington, DC

Professional, Scientific, and Technical Services

About the position

Perkins Coie is seeking a proactive and curious marketer focused on the implementation of marketing and business development to take on the role of Marketing Specialist. This specialist will be responsible for providing proposal support, supporting events and sponsorships, updating marketing materials, assembling awards submissions, maintaining databases and mailing lists, and other activities. The role requires a detail-oriented individual with excellent customer service skills and the ability to prioritize tasks effectively. The Marketing Specialist will work closely with the Proposal Team on larger proposals and RFPs, ensuring that practice-focused marketing materials are developed and updated as needed. Additionally, the specialist will coordinate responses to practice rankings and submissions, plan and organize marketing events, and track marketing opportunities and sponsorships using Salesforce. The position involves collaborating with the broader Marketing Team to execute identified initiatives and handling day-to-day requests to support ongoing efforts of the practices. The Marketing Specialist will also be responsible for implementing and tracking event logistics, managing budgets, invitation lists, and RSVPs, and working with the Events Team when applicable. This role may occasionally require travel, and the candidate must possess strong project management skills to efficiently coordinate multiple projects and meet the needs of key stakeholders. Excellent communication skills, both oral and written, are essential, along with the ability to interact diplomatically with various personnel levels and manage difficult personalities. A general understanding of the law profession business model is also required.

Responsibilities

• Provide dedicated proposal support and help develop practice-focused marketing materials.
• Work with the Proposal Team on larger proposals and RFPs.
• Update marketing materials and maintain experience entries and lists within the Foundation.
• Coordinate responses to practice rankings and submissions.
• Plan, organize, and coordinate practice marketing events.
• Implement and track event logistics, budget, invitation lists, invitation language, and RSVPs.
• Track marketing opportunities, sponsorships, and practice clients/prospects in Salesforce.
• Collaborate with the broader Marketing Team to execute identified initiatives.
• Handle day-to-day requests and support general ongoing efforts of the practices.
• Perform other duties as assigned.

Requirements

• Bachelor's degree or equivalent.
• Minimum of 4-5 years of experience in legal or professional services.
• Detail-oriented with excellent customer service skills.
• Strong project management skills to efficiently coordinate multiple projects.
• Ability to work with all levels of personnel and diplomatically interact with difficult personalities.
• Excellent communication skills, both oral and written.
• Problem solver and successful team player with strong people skills.
• Strong abilities in Microsoft Office applications including Excel, PowerPoint, Outlook, and Word.
• General understanding of the law profession business model.

Nice-to-haves

• Prior experience using Foundation or other proposal and experience software.

Benefits

• Annual discretionary bonus
• 401(k) plan
• Medical, dental, and vision insurance
• Accrued paid time off plan starting at 20 days annually
• Personal medical and parental leave
• Up to ten paid Holidays
• Family care benefits
• Tuition reimbursement
• Paid sabbaticals