MARKETING SPECIALIST NEW

United States Department of Defense - Air Force Academy, CO

Part-time,Full-time - Mid Level

Air Force Academy, CO

National Security and International Affairs

About the position

The Marketing Specialist position at the United States Air Force Academy (USAFA) involves a multifaceted role focused on establishing and managing marketing strategies and programs that align with the Academy's objectives. The incumbent will be responsible for developing metrics and analysis systems to ensure that marketing actions are timely and reviewed at critical points, thereby enhancing the effectiveness of promotional efforts. This role requires the establishment of plans, policies, procedures, and strategies that adhere to established management principles and pertinent regulations for brand management at USAFA. In addition to strategic planning, the Marketing Specialist will provide advertising media and implement promotional programs, ensuring that all initiatives are effectively managed through contract program management. The role also includes the development of an annual budget and resource requirements to meet program objectives, which is crucial for the financial planning and sustainability of marketing efforts. Furthermore, the position encompasses providing public affairs and public relations services for the United States Air Force Academy, which is essential for maintaining the Academy's public image and engagement with various stakeholders. The Marketing Specialist will need to possess specialized experience in market research methods and techniques, enabling them to perform research analysis, develop surveys, and evaluate promotional strategies to identify customer needs. This role is critical in perpetuating established promotional goals and objectives, ensuring that the Academy's marketing efforts are both effective and aligned with its mission.

Responsibilities

• Establish metrics and analysis systems for timely review of USAFA marketing actions.
• Develop plans, policies, procedures, and strategies for brand management of USAFA.
• Provide advertising media and implement promotional programs through contract program management.
• Develop annual budget and resource requirements to meet program objectives.
• Provide public affairs and public relations services for the United States Air Force Academy.

Requirements

• U.S. Citizenship is required.
• Males must be registered for Selective Service.
• Ability to obtain and maintain a Secret security clearance.
• At least one year of specialized experience at the GS-11 level or equivalent, including knowledge of market research methods and promotional strategies.
• Knowledge of merchandising and marketing policies, procedures, and techniques.

Nice-to-haves

• Experience in public affairs and public relations within a military context.
• Familiarity with federal employment regulations and procedures.

Benefits

• Comprehensive benefits package as a federal employee, including health insurance, retirement plans, and paid time off.