Marketing specialist Northwest and Rocky Mountain Regional Food Business Center (RFBC)

$47,840 - $54,080/Yr

Colorado State University - Fort Collins, CO

Part-time,Full-time - Mid Level

Fort Collins, CO

Educational Services

About the position

The Marketing Specialist for the Northwest and Rocky Mountain Regional Food Business Center (RFBC) at Colorado State University is a part-time, temporary role focused on developing and executing a strategic marketing plan to enhance the center's outreach and engagement across six partner states. This position involves creating marketing campaigns, managing communications channels, and analyzing data to measure impact, all aimed at supporting the goals of the RFBC and the CSU Food Systems Team.

Responsibilities

• Develop and execute a multi-year strategic marketing plan for the RFBC.
• Create marketing and communications campaigns to increase stakeholder engagement.
• Write featured stories that capture impact for various channels.
• Manage marketing and communications channels and guide reporting and analysis of data.
• Collaborate with state and regional partners to support RFBC goals.
• Develop external communication packages targeted at various stakeholders.
• Implement a social media outreach strategy aligned with the marketing strategy.
• Redesign and maintain the RFBC website to enhance stakeholder engagement.

Requirements

• Completed Master's degree.
• Minimum 3 years of professional experience in marketing within food systems.
• Demonstrated ability to communicate effectively with diverse stakeholders.
• Experience in web site and content management.
• Proven ability to build and execute a strategic marketing plan.
• Experience engaging stakeholders through social media platforms.

Nice-to-haves

• 5 years of professional experience in marketing within food systems.
• Prior supervisory experience.
• Knowledge of Mountain/Northwest regional agricultural and food systems.
• Experience with project management systems like Monday.com.
• Ability to analyze stakeholder engagement across communications platforms.

Benefits

• Collaborative atmosphere
• Commitment to diversity, equity, and inclusion
• Focus on work-life balance