Marketing Specialist - OUCP

$52,000 - $56,000/Yr

University of South Florida - Tampa, FL

Full-time

Tampa, FL

Educational Services

About the position

The Marketing Specialist at the University of South Florida's Office of University Community Partnerships plays a crucial role in enhancing the institution's visibility and fostering partnerships that contribute to the region's economic growth. This position is responsible for developing and executing comprehensive marketing strategies aimed at promoting the university's products and services. The Marketing Specialist will conduct thorough market research to understand customer behavior and identify target audiences, ensuring that marketing efforts are effectively tailored to meet the needs of the community and stakeholders. In this role, the Marketing Specialist will collaborate with various cross-functional teams to create and implement marketing campaigns across multiple channels, including content creation, social media management, email marketing, and advertising. The individual will monitor the performance of these campaigns, track key metrics, and provide detailed reports to assess their effectiveness. Staying abreast of industry trends and competitor activities is essential for optimizing marketing strategies and driving business growth. The Marketing Specialist will also be responsible for preparing written communications for various platforms, including news releases, websites, and marketing collateral. This includes editing and revising reports and publications, assisting in the production of advertisements, and supporting special events or promotions. Additionally, the role involves updating website content, developing web imagery, and maintaining the university's online presence. The Marketing Specialist will collect data to evaluate new market opportunities and assist in creating market development plans, ensuring that the university remains competitive and relevant in its marketing efforts.

Responsibilities

• Prepares written communications for news releases, websites, marketing collateral, and newsletter articles.
• Edits and revises reports and publications.
• Assists in the production of print, online, or other forms of advertisement, and assists with special events or promotions.
• Assists with website content updates, developing web imagery, and maintaining websites.
• Collects data measuring the viability of new markets and assists in the creation of market development plans.
• Creates quality-designed event collateral, meeting and planning documents, promotional items, web graphics, presentation slides, and other various print and digital materials.
• Assists with developing multi-channel marketing and media strategies for special projects.
• Supports other print and media communication projects for the unit as needed.
• Performs other duties as assigned.

Requirements

• Bachelor's degree in a relevant field.
• 2 years of experience in marketing or a related area, or an equivalent combination of education and experience.
• Excellent writing and communication skills.
• Knowledge of AP writing style.
• Skilled in Adobe graphic design programs (InDesign, Illustrator, Photoshop).
• Basic skills in Microsoft programs/platforms (Office, PowerPoint, Excel, Teams).
• Organized with the ability to prioritize projects.

Nice-to-haves

• Master's degree in a relevant field.
• 4 years of directly relevant experience may be substituted for a bachelor's degree.
• 6 years of directly relevant experience may be substituted for a master's degree.