University of South Florida - St. Petersburg, FL
posted 5 months ago
The Marketing Specialist at the University of South Florida (USF) plays a crucial role in enhancing the visibility and outreach of the Office of University Community Partnerships. This position is responsible for creating and implementing effective marketing strategies aimed at promoting various products and services associated with the university's mission. The Marketing Specialist will conduct thorough market research to analyze customer behavior and identify target audiences, ensuring that marketing efforts are tailored to meet the needs of the community and stakeholders. In collaboration with cross-functional teams, the Marketing Specialist will develop and execute comprehensive marketing campaigns that encompass content creation, social media management, email marketing, and advertising. This role requires a keen eye for detail and a strong understanding of industry trends to optimize marketing efforts and drive business growth. The Marketing Specialist will also monitor campaign performance, track key metrics, and provide insightful reports to evaluate the effectiveness of marketing initiatives. Staying updated on competitor activities and emerging trends in the marketing landscape is essential for this position to ensure that USF remains competitive and relevant in its outreach efforts. The Marketing Specialist will be involved in preparing written communications for various platforms, including news releases, websites, marketing collateral, and newsletters. They will assist in the production of advertisements and promotional materials, as well as support special events and promotions. Additionally, the role includes updating website content, developing web imagery, and maintaining the university's online presence. The Marketing Specialist will also be responsible for creating high-quality event collateral, promotional items, and other print and digital materials that align with the university's branding and messaging. Overall, this position is integral to the university's mission of fostering partnerships and promoting lifelong learning, contributing to Florida's goal of becoming a top global economy by 2030.