Custom Wheel House - Santa Fe Springs, CA
posted 5 months ago
The Digital Marketing Manager at FOX Factory plays a crucial role in driving the growth of Direct-To-Consumer (DTC) sales and expanding the follower and subscriber base for the CWH brands. This position is responsible for developing and executing digital marketing strategies that effectively represent each brand and target consumer group. The Digital Marketing Manager will oversee all digital marketing initiatives across various platforms, including email, social media, search, video, advertorials, paid placements, and affiliate programs. Additionally, this role will support digital initiatives for the content and e-commerce teams, ensuring that all marketing efforts are aligned with the company's goals and brand standards. In this position, the Digital Marketing Manager will continuously monitor and improve digital marketing channels to drive sales and enhance spending efficiency. Key responsibilities include managing digital advertising budgets, reporting on performance metrics, and serving as the primary point of contact for external contractors and service providers. The manager will also be involved in interviewing and selecting digital marketing agencies, onboarding them, and overseeing day-to-day communications and tasks. The role requires collaboration with the creative department to develop display banners and coordinate product launches and digital marketing promotions. The Digital Marketing Manager will work closely with content and e-commerce leads to ensure timely go-live dates for products and marketing campaigns. By leveraging demographic data, the manager will create customer personas to tailor communications and advertisements effectively. Furthermore, the position involves conducting keyword research and testing for ads and SEO/content creation, ensuring a positive communication experience with key internal and external contacts.