Marketing Specialist (Trade Shows)

Full-time - Entry Level

Dexter, MI

About the position

The Marketing Specialist will support the planning, coordination, and execution of trade show-related activities. This individual will work closely with the sales, marketing, and external teams to ensure successful event participation. The ideal candidate will have strong project management skills, attention to detail, and the ability to thrive in a fast-paced, team-oriented environment.

Responsibilities

• Manage and coordinate all trade show activities with timeline and deadline-based planning, ensuring smooth and efficient execution.
• Analyze trade show processes and make recommendations for improvements to enhance efficiency.
• Prepare and maintain essential documentation, including contracts, deposits, and correspondence, ensuring all contractual obligations are met by deadlines.
• Secure necessary staffing, equipment, materials, and supplies for trade show booths, ensuring all logistics are handled appropriately.
• Collaborate with the Marketing team to organize pre-show promotional items, including direct mail, packages, and sales literature.
• Manage the physical packing of all trade show gear and coordinate the outgoing and return transportation of the gear in cooperation with the orders and warehouse departments.
• Work with the salesperson assigned as the event lead to confirm the setup and breakdown of trade show booths.
• Work with contractors and trade show management to resolve any issues and negotiate refunds when applicable.
• Reconcile corporate credit card expenses for trade show activities and submit trade show invoices to ensure the timely creation of purchase orders (POs) and requisitions.
• Work with the Sales department to handle event registrations, individual attendee coordination, and any sponsorship management.
• Maintain and manage inventory of trade show materials, crates, and stock, ensuring that they are in good condition and suggesting replacements as needed.
• Coordinate the shipment, packaging, and organization of all promotional items for the trade shows.
• Assist the Marketing Manager and Senior Multi-Media Designer with various projects, including website updates, video production, graphic design, podcast initiatives, and trade-show related marketing content.
• Other duties as assigned.

Requirements

• 1-2 years of direct experience in tradeshow coordination or a related field.
• Strong organizational and multitasking skills with keen attention to detail.
• Excellent communication skills, both written and verbal.
• Ability to work independently and collaborate with other departments to meet deadlines and objectives.
• Experience with project management and logistics coordination.
• Basic knowledge of Monday.com, Marketo, and Salesforce is a plus.
• Willingness to travel 10%-15% required.

Nice-to-haves

• Previous experience in B2B trade show coordination or event management.
• Familiarity with inventory management and promotional item logistics.

Benefits

• Competitive Pay: We offer a competitive total compensation plan including salary, bonuses, tuition reimbursement, and a match contribution to your 401k.
• Time Off: Employees receive paid holidays and floating holidays.
• Benefits: A comprehensive benefits package, including medical, dental, and vision.
• Opportunity: To be a part of a fast-growing company working to make the world safer!