Marketing Specialist - Wildcat Store

About the position

The Marketing Specialist at Weber State University's Wildcat Store is responsible for supporting the overall marketing efforts of the store. This role involves developing and executing marketing plans aimed at enhancing brand awareness and promoting products. The specialist will conduct market research, assist in marketing activities, and collaborate with various teams to implement effective marketing strategies.

Responsibilities

• Conducting market research to find consumer requirements, habits, and trends.
• Brainstorming and developing ideas for creative marketing campaigns.
• Assisting in outbound or inbound marketing activities such as content development, advertising, and events planning.
• Liaising with the Wildcat Stores team and Marketing Committee to execute promotional events and campaigns.
• Collaborating with the Wildcat Stores and WSU Marketing & Communications teams to coordinate marketing efforts.
• Planning and executing initiatives to reach the target audience through channels like social media, e-mail, and digital displays.
• Assisting in analyzing marketing data to shape future marketing strategies.
• Generating and maintaining content on digital menu displays.

Requirements

• Proven experience in marketing.
• Thorough understanding of marketing elements including traditional and digital marketing such as SEO and social media.
• Demonstrable experience in marketing data analytics and tools.
• Ability to grasp consumer behavior trends and generate creative ideas.
• Well-versed in specialized marketing concepts, principles, and tactics.
• Solid computer skills, including Mac and Windows Office suites, marketing software (Adobe Creative Suite & CRM), and applications (Web analytics, Google Adwords).
• Well organized and detail-oriented.
• Exceptional communication and writing skills.
• Ability to work in a team environment.

Nice-to-haves

• Knowledge of HTML, CSS, and web development tools.