Marketing Specialist with SEO/SEM Experience

$52,000 - $52,000/Yr

BUCKHEAD ROOFING LLC - Rome, GA

Full-time - Entry Level

Rome, GA

About the position

The Marketing Specialist at Buckhead Roofing will be responsible for developing and executing digital marketing strategies with a strong emphasis on SEO and SEM. This role is crucial for enhancing the company's online presence, driving lead generation, and increasing brand visibility through effective marketing campaigns.

Responsibilities

• Develop, implement, and manage SEO strategies to enhance website rankings and drive organic traffic.
• Plan, create, and optimize SEM campaigns, including Google Ads, Bing, Yahoo, and other pay-per-click advertising platforms.
• Conduct keyword research, competitive analysis, and on-page/off-page SEO optimization.
• Monitor, analyze, and report on campaign performance metrics to identify growth opportunities.
• Collaborate with content creators to ensure all content is optimized for search engines.
• Stay current with industry trends, algorithm updates, and best practices in SEO and SEM.

Requirements

• Proven experience in Local SEO, Technical SEO, SEM, and/or digital marketing, with measurable results.
• Proficiency in Google Analytics, Google Ads, SEMrush, Ahrefs, or similar SEO/SEM tools.
• Strong understanding of keyword research, link building, and website optimization techniques.
• Excellent analytical skills and the ability to interpret data to make informed marketing decisions.
• Bachelor's degree in Marketing, Communications, or a related field preferred.

Nice-to-haves

• Experience in content strategy and social media marketing is a plus.
• Strong critical thinking skills.

Benefits

• Competitive salary
• Opportunities for advancement
• Training & development