International Game Technology - Flowood, MS
posted 5 months ago
The Marketing Specialist position at IGT is a dynamic role focused on driving marketing activities within a designated region. This position is pivotal in conducting marketing research, developing and implementing marketing promotions, and providing product training to various stakeholders, including lottery officials and retailers. The Marketing Specialist will serve as a crucial liaison between the company and its partners, ensuring that all marketing initiatives align with the company's strategic goals and the needs of the market. In this role, the Marketing Specialist will be responsible for visiting retailers to promote sales and assist in field research, which is essential for understanding market trends and customer preferences. The position also involves supervising IGT's gaming activities at marketing fairs and events, which requires strong organizational skills and the ability to engage with diverse audiences. Additionally, the Marketing Specialist will assist in the planning, coordination, and participation in new game testing, ensuring that all new products meet the high standards expected by both the company and its customers. The Marketing Specialist will also design and produce game/product sales presentations, participate in regional and statewide sales meetings, and maintain and update all training documents and reference guides for retailers and local staff. This role is integral to the success of IGT's marketing efforts, as it directly impacts sales and customer engagement. The ideal candidate will possess a blend of creativity, analytical skills, and a strong understanding of marketing principles, enabling them to contribute effectively to the company's growth and success.