Marketing Specialist

Biopathogenix - Nicholasville, KY

Full-time - Mid Level

Nicholasville, KY

About the position

BioPathogenix is seeking a dynamic and results-driven Marketing Specialist to join our growing biotech team. This individual will play a critical role in elevating our brand, driving engagement, and supporting sales efforts through strategic marketing initiatives. The ideal candidate combines creativity with analytical skills, thrives in a fast-paced environment, and has a deep interest in biotech innovations, customer engagement, and leveraging marketing trends to promote our solutions.

Responsibilities

• Develop and execute a comprehensive marketing strategy that aligns with BioPathogenix's vision of precision and innovation.
• Strengthen brand identity with consistent messaging, emphasizing trust, quality, and scientific integrity.
• Design and manage marketing materials, including brochures, flyers, email campaigns, presentations, and product catalogs.
• Create compelling LinkedIn posts and manage other social media platforms to highlight new products, company milestones, and educational content.
• Collaborate with technical teams to generate curiosity-driven campaigns that educate clients on product features.
• Plan and execute email marketing campaigns, trade show preparations, and promotional material to support product launches.
• Conduct competitor analysis to identify trends and differentiate BioPathogenix's offerings in the biotech market.
• Engage with clients to gather feedback on product performance, marketing needs, and areas for improvement.
• Develop targeted marketing initiatives based on customer insights and sales data.
• Work closely with R&D and Sales teams to align marketing efforts with company goals.

Requirements

• Bachelor's degree in Marketing, Communications, Life Sciences, or a related field.
• Proficiency in content creation tools (e.g., Adobe Creative Suite, Canva, Biorender).
• Strong writing skills with the ability to create both technical and engaging content.
• Excellent organizational skills and ability to manage multiple projects simultaneously.
• Analytical mindset to interpret campaign performance and identify optimization opportunities.

Nice-to-haves

• Experience in marketing, preferably within the biotech or life sciences industry.
• Familiarity with molecular biology, PCR workflows, or related fields.
• Knowledge of lean marketing approaches and how they apply to biotech companies.
• Background in managing digital campaigns, trade show promotions, and customer surveys.

Benefits

• 401(k)
• Dental insurance
• Health insurance
• Paid time off
• Vision insurance