Marketing Specialist

$75,000 - $75,000/Yr

Genesis HealthCare - White Sulphur Springs, WV

Part-time,Full-time - Entry Level

White Sulphur Springs, WV

Nursing and Residential Care Facilities

About the position

The Marketing Specialist at Genesis HealthCare plays a crucial role in supporting marketing, business development, and sales initiatives. This position is responsible for ensuring that business development requests are fulfilled in a timely manner while adhering to brand management standards. The Marketing Specialist acts as a resource for field/business units, focusing on research, data collection, presentations, and maintaining in-house archives.

Responsibilities

• Support marketing, business development, and sales initiatives within Genesis.
• Ensure timely fulfillment of business development requests in accordance with brand management standards.
• Conduct research and data collection to support marketing efforts.
• Create presentations and maintain in-house archives organization.
• Act as a resource for field/business units regarding marketing and advertising.

Requirements

• Bachelor's Degree required with emphasis on Marketing, English, and/or Communication.
• At least two years of previous marketing experience, preferably in the skilled nursing industry.
• Demonstrated experience in marketing communications.
• Excellent written and verbal communication skills; experience creating a variety of business communications and presentations.
• Excellent organization skills combined with good interpersonal skills.

Benefits

• Health, Dental, Vision insurance
• Company-paid life insurance
• 401K
• Paid Time Off
• Nursing Tuition Assistance Program
• Variable compensation plans
• Inclusive workplace with DEI committee
• Tuition, Travel, and Wireless Service Discounts
• Employee Assistance Program to support mental health
• Employee Foundation to financially assist through unforeseen hardships