Marketing Specialist

$41,600 - $41,600/Yr

Anh Nguyen Ophthalmology - Falls Church, VA

Part-time,Full-time - Entry Level

Falls Church, VA

About the position

We are seeking a dynamic and results-driven Marketing Specialist to join our team. This role is essential in developing and executing marketing strategies that drive brand awareness, engagement, and sales. The ideal candidate will possess a strong understanding of digital marketing, analytics, and market research, with a passion for leveraging data to inform decisions and optimize campaigns.

Responsibilities

• Develop and implement comprehensive marketing strategies to enhance brand visibility and market reach.
• Conduct thorough market research to identify trends, customer needs, and competitive landscape.
• Manage SEO initiatives to improve website rankings and drive organic traffic.
• Utilize Google Analytics to monitor campaign performance and derive actionable insights.
• Collaborate with the sales team to align marketing efforts with sales objectives.
• Create compelling content for various platforms including social media, email campaigns, and advertising materials.
• Analyze advertising performance metrics to optimize future campaigns.
• Assist in product management by providing market insights that inform product development and positioning.

Requirements

• Proven experience in digital marketing, including SEO, analytics, and advertising.
• Familiarity with tools such as Google Analytics and other marketing software is preferred.
• Strong research skills with the ability to analyze data effectively.
• Excellent communication skills with a knack for creating engaging content.
• Experience in sales or product management is a plus but not required.
• A degree in Marketing, Business Administration, or a related field is preferred.

Nice-to-haves

• Experience in sales or product management is a plus but not required.

Benefits

• 401(k)
• Health insurance
• Paid time off