Marketing Specialist

$74,550 - $103,200/Yr

Wolters Kluwer - Glastonbury, CT

Full-time

Glastonbury, CT

Publishing Industries

About the position

In this hybrid role with Wolters Kluwer CCH® Tagetik North America, you will play a pivotal part in enhancing email marketing strategies and overall marketing performance for our Corporate Performance & ESG Division. This position is designed for individuals who are passionate about data-driven marketing and are eager to contribute to a growth-phase business. Your primary focus will be on developing and executing email campaigns that align with our demand leaders' marketing plans and go-to-market strategies. You will be responsible for ensuring the quality of these campaigns and analyzing their performance to derive actionable insights that will inform future marketing decisions. As a key member of the team, you will harness your expertise in email marketing to drive and convert leads that align with our Ideal Customer Profile (ICP). This includes creating programs for acquisition, nurture, engagement, and re-engagement, all aimed at generating Marketing Qualified Leads (MQLs) and Sales Qualified Leads (SQLs) that contribute to our sales pipeline. Your analytical skills will be crucial in delivering quantifiable improvements in email results, as you will analyze campaign performance using data-driven insights and strategies. Collaboration is essential in this role, as you will work closely with North America and Global Marketing teams, Inside Sales, and Divisional Marketing Operations to innovate and test strategies that meet our marketing goals. You will also be responsible for refining and developing reporting and visualization dashboards to communicate key performance indicators and marketing ROI effectively. This position offers an exciting opportunity to make a significant impact on our marketing efforts and support your colleagues in making informed decisions every day.

Responsibilities

• Ensure contribution to and alignment with our demand leaders' marketing plans and GTM strategies.
• Develop, gain buy-in for, build, execute and manage email campaigns in Marketo to drive and convert ICP-aligned leads, MQLs and SQLs, resulting in pipeline that delivers closed/won deals.
• Deliver quantifiable improvements in email results.
• Analyze and optimize campaign performance based on data-driven insights and strategy using quantitative analysis.
• Provide key information and recommendations to ensure marketing goals and plans are met to grow pipeline and sales.
• Identify marketing performance wins and issues and pinpoint root causes/routes to repeatability using a variety of tools.
• Effectively communicate and support analyses by refining and/or developing easy-to-use reporting and/or visualization dashboards.
• Understand new and relevant KPI metrics requirements for performance and optimization purposes.
• Collaborate with North America and Global Marketing, Inside Sales and Divisional Marketing Operations teams to test strategies, innovate, and help ensure North America marketing goals and needs are met.
• Other responsibilities as assigned by manager and/or need by the business.

Requirements

• 2-3 years' marketing experience, including background in email marketing; facility with reporting a must, dashboarding and analyses desired.
• In-platform execution experience setting up/automating campaigns in a MAP.
• You are a data, analysis and process champion who enables the team to maximize results.
• Analytical skills and/or demonstrated desire to learn them for identifying opportunities within data.
• Record of building and scaling email campaigns with a strong focus on ROI.
• Leans into collaboration, communication and transparency with solid written and verbal communication abilities, plus presentation skills.
• Strong project management skills.
• Critical thinker and creative problem-solver.
• Bachelor's degree in Marketing or relevant field.

Nice-to-haves

• Marketing - Digital, PPC, and/or other acquisition marketing, remarketing/retargeting
• Marketing Automation (especially Marketo) and CRM (especially Salesforce)
• Reporting