Marketing Specialist

$58,656 - $65,000/Yr

Engineered Materials Solutions - Attleboro, MA

Full-time

Attleboro, MA

Primary Metal Manufacturing

About the position

Engineered Materials Solutions (EMS) is a leading provider of Clad Metals for a wide range of applications globally. We are committed to delivering the "Best of Metal" to our customers. We are currently seeking a Marketing Specialist who will play a pivotal role in leading and executing our marketing programs. This position encompasses a variety of responsibilities, including managing trade shows, overseeing website content, and executing social media marketing strategies. The Marketing Specialist will collaborate closely with the management team to refine our overall marketing approach and will work alongside technical teams to create compelling content that supports our sales initiatives. In this role, the Marketing Specialist will be responsible for leading various marketing activities, which include editing website content, developing marketing literature, coordinating trade shows, and managing social media platforms. The individual will also be expected to recommend effective marketing strategies to the management team and perform regular updates to our websites, Google AdWords campaigns, and social media posts. Additionally, the Marketing Specialist will integrate EMS marketing activities with those of other Wickeder Group companies, ensuring a cohesive marketing strategy across the board. The position also involves generating sales reports and tracking new business development efforts. The Marketing Specialist will collect and analyze data to prepare reports that measure marketing effectiveness. Planning and coordinating travel for major events will also be part of the responsibilities. The role may require the use of various software applications to produce reports, spreadsheets, presentations, or other documents. Furthermore, the Marketing Specialist may act as a backup for the customer support group as necessary, ensuring that all aspects of the marketing and sales processes are well-supported.

Responsibilities

• Lead marketing activities including website editing, literature development, trade shows, social media and other related activities.
• Recommend marketing strategies to the management team.
• Perform regular updates to the websites, Google Adwords programs, and social media posts.
• Integrate EMS marketing activities with those of the other Wickeder Group companies.
• Coordinate and attend trade shows with the sales team.
• Generate sales reports and track new business development.
• Collect and track data, analyze and prepare reports for marketing effectiveness tracking.
• Plan and coordinate travel for major events.
• Use various software applications to produce reports, spreadsheets, presentations or other documents.
• Schedule project reviews with support groups to drive progress.
• Act as backup to customer support group as necessary.

Requirements

• Degree in marketing preferred.
• 5-7 years of related experience.
• Experience using social media marketing tools (LinkedIn, Facebook, etc).
• Experience with manufactured products preferred.