Marketing Specialist

$50,000 - $65,000/Yr

The Wild Animal Sanctuary - Keenesburg, CO

Full-time - Entry Level

Keenesburg, CO

About the position

The Marketing Specialist position at The Wild Animal Sanctuary is a full-time, entry-level role focused on supporting the strategic advertising efforts of our non-profit organization. This position is exempt and offers a salary range starting at $50,000 to $65,000, depending on experience. The Marketing Specialist will play a crucial role in designing, implementing, evaluating, and refining marketing activities, with a strong emphasis on driving sales and donations. This role requires a proactive individual who is passionate about contributing to a positive mission and team environment, dedicated to providing a safe haven for rescued animals. In this role, the Marketing Specialist will be responsible for managing sales reports, providing advertising support, and performing data entry tasks. The position involves collaborating closely with the Executive Director, outside vendors, and staff to coordinate solicitation efforts and develop internal processes that align marketing and outreach initiatives. The Marketing Specialist will also be tasked with preparing marketing plans, monitoring advertising activities, conducting research for revenue projections, and maintaining effective partnerships with community organizations. The ideal candidate will possess strong written and verbal communication skills, a solid understanding of basic marketing principles, and experience in the nonprofit sector. The role requires the ability to learn and perform tasks on various software programs, including Excel and Word, and to maintain confidentiality while demonstrating sound judgment and discretion. Flexibility to work weekends and evenings as needed for events is also essential. This position is not remote, and candidates should be prepared to work on-site in Keenesburg, CO.

Responsibilities

• Support the strategic advertising efforts for the non-profit organization.
• Design, implement, evaluate, and refine marketing activities with an emphasis on sales and donations.
• Enter data and review sales margins to evaluate profits.
• Identify, cultivate, solicit, and steward brand strategies and prospects according to organizational procedures and goals.
• Coordinate solicitation efforts and develop internal processes with the Executive Director and outside vendors.
• Prepare all marketing plans and ensure compliance with company strategies.
• Monitor all advertising activities and perform research for revenue projections.
• Develop and administer all brand strategies and achieve marketing objectives.
• Maintain an effective network of community organization partnerships.
• Manage and support all marketing activities, including tracking sales margins and advertising within a database.
• Analyze contract procedures and assist in implementing marketing policies.
• Develop and maintain professional relationships with all vendors and perform regular data entry and research on partnerships.
• Evaluate, write, edit, and oversee the preparation of marketing-related communication materials.

Requirements

• Bachelor's degree preferred but not required; at least 1-2 years of documented marketing or professional experience directly related to the duties specified.
• Experience in the nonprofit sector preferred.
• Strong written and verbal communication skills.
• Experience with data entry.
• Understanding of Pixel Creation, HTML, and I.P. Address tracking.
• Knowledge of web coding and basic marketing principles.
• Ability to learn and perform tasks on software programs (Excel, Word, Altru, etc.).
• Ability to maintain confidentiality and demonstrate sound judgment and discretion.
• Ability to liaise with other departments to achieve common goals.
• Ability to lift 50lbs or more.

Nice-to-haves

• Experience in a nonprofit sector preferred.
• Familiarity with marketing software and tools.

Benefits

• Dental insurance
• Vision insurance
• Health insurance after 60 days
• Colorado Secure Savings offered after 180 days.