Marketing specialist

$60,000 - $60,000/Yr

Wellpath - Meridian, ID

Full-time - Mid Level

Meridian, ID

Ambulatory Health Care Services

About the position

The Marketing Specialist is a creative and results-driven role focused on developing and executing marketing strategies to enhance brand awareness, customer engagement, and sales growth. This position involves collaboration with cross-functional teams to implement campaigns across various channels, ensuring alignment with sales goals and analyzing performance metrics for optimization.

Responsibilities

• Develop and execute marketing campaigns to promote products and services.
• Conduct market research to identify trends and customer needs.
• Create and manage content for social media, email marketing, and the company website.
• Collaborate with the sales team to align marketing efforts with sales goals.
• Analyze campaign performance metrics and provide insights for optimization.
• Assist in the planning and execution of events and promotional activities.
• Manage budgets and timelines for marketing projects.
• Stay updated on industry trends and best practices.
• Assist with any other duties as assigned or needed.

Requirements

• Bachelor's degree in Marketing, Business, or a related field.
• 5 years of experience in marketing or a related role.
• Strong understanding of digital marketing channels (SEO, PPC, social media).
• Excellent written and verbal communication skills.
• Proficiency in marketing software and analytics tools (e.g., Google Analytics, CRM systems).
• Creative thinker with strong problem-solving skills.
• Ability to work independently and as part of a team.

Benefits

• Health insurance
• Dental insurance
• 401(k)
• Flexible spending account
• Paid time off
• Employee assistance program
• Vision insurance
• Flexible schedule
• Life insurance