Hub International - Chicago, IL
posted 5 months ago
About the position
HUB International is seeking a Marketing Specialist for its innovative digital insurance platform, VIU by HUB. This role is designed for a self-starting individual with a background in marketing and communications, particularly within a B2B and B2B2C insurance marketing environment. The Marketing Specialist will report to the Strategic Partnership Marketing Manager and will play a crucial role in executing various marketing strategies aimed at generating leads and driving sales for our partners. The position involves collaborating closely with the Marketing Manager to enhance the Strategic Partnership marketing ecosystem, ensuring that marketing efforts are aligned with the overall business objectives. The Marketing Specialist will be responsible for developing comprehensive marketing support materials tailored to drive partner-generated leads. This includes creating email templates, flyers, postcards, and content calendars, as well as managing multi-channel marketing campaigns that encompass email, webinars, whitepapers, and events. The role requires cultivating strong relationships with both internal stakeholders and external partners to facilitate the development of thought-leadership content and ensure effective communication across all marketing initiatives. In addition to project management, the Marketing Specialist will conduct in-depth analysis and reporting on campaign performance, identifying opportunities for optimization and refinement. This position is ideal for someone who is detail-oriented, results-driven, and possesses excellent organizational skills. The Marketing Specialist will also be expected to stay informed about industry trends and share insights with the team to improve efficiency and provide creative solutions. This role offers a unique opportunity for growth within the company, combining execution with strategic planning to enhance the overall marketing strategy.
Responsibilities
- Develop comprehensive partner marketing support materials and packages aimed at driving partner-generated leads (B2B2C) including email templates, flyers, postcards, and content calendars.
- Support the development and management of multi-channel marketing campaigns for prospective partners (B2B) including email, webinars, whitepapers, case studies, and events/conferences.
- Cultivate strong relationships with internal stakeholders and external partners to facilitate the development of thought-leadership content.
- Manage campaign timelines as project execution lead, ensuring adherence to quality standards and streamlining approval processes for efficient campaign execution across B2B and B2B2C initiatives.
- Guide creative direction for various online channels, including email, social media, web/banner ads, and search, to enhance brand visibility and drive engagement.
- Conduct in-depth analysis and reporting on campaign performance, identifying opportunities for optimization and refinement within the B2B and B2B2C landscapes.
- Collaborate with digital, partner, and product marketing teams to identify partner product offerings and technical requirements for marketing automation functionality.
- Research and share industry trends with the team to improve efficiency and provide creative solutions.
Requirements
- Bachelor's degree required, preferably in Business, Marketing, or Communications.
- Minimum of 3 years of experience in a corporate or agency environment.
- Strong organizational skills to manage multiple projects with successful execution.
- Ability to advise and influence stakeholders and business partners with presentation skills, analytics, reasoning, and relationship building.
- Detail-oriented with the ability to multi-task under tight deadlines.
- Curious about the bigger picture and how to make larger impacts across different parts of the process.
- Self-motivated with a positive attitude who thrives in a fast-paced environment and can react to changing priorities.
- Quick learner who can work both independently and as part of a team.
- General knowledge of marketing tools and programs, particularly in equipping partners for program amplification and engaging end consumers.
- Proficient with Microsoft Office.
- Working knowledge of project management, Customer Relationship Management platforms (Microsoft Dynamics or equivalent), analytics platforms, and Miro preferred.
Nice-to-haves
- Experience with marketing automation tools.
- Familiarity with digital marketing strategies and analytics.
- Knowledge of the insurance industry and its marketing practices.
Benefits
- Collaborative company culture focused on employee success.
- Opportunities for professional growth and development.
- Access to a vast network of experts in the insurance field.
